We're looking for a Product Marketing associate/manager to spearhead our business banking product marketing initiatives. This role demands a creative and analytical professional who understands the digital banking landscape and can develop strategies to promote our business banking products effectively.
Key Responsibilities:
- Develop and execute marketing strategies for business banking products, aligning with our brand and business goals.
- Conduct market research and competitor analysis to identify trends and opportunities in business banking.
- Collaborate with product development teams to translate product features into compelling marketing messages.
- Create and manage targeted marketing campaigns across various channels including offline channels.
- Work with the product team to create go-to-market strategies for product and feature launches
- Analyze campaign effectiveness and adjust strategies to optimize results.
Qualifications:
- Bachelor's degree in Marketing, Business, or related field is preferred
- 3+ years of experience in product marketing, preferably in digital banking or fintech.
- Knowledge of business banking products is a plus
- Experience in developing and executing marketing strategies.
- Excellent communication, presentation, and analytical skills.
- Proficiency in digital marketing tools and platforms.
