Product Marketing Manager, Tech (contract)

Our client is a global technology leader developing innovative digital products and services used by billions of people worldwide. They are looking for a Product Marketing Manager to lead go-to-market strategies, drive product positioning and messaging, and execute integrated marketing initiatives that increase user engagement and product adoption.

This is a contract role ending on 25 Feb 2027.

Responsibilities

• Develop and execute product marketing strategies to drive awareness, engagement, and product adoption.
• Serve as the subject matter expert for assigned products or features, providing market insights, competitive analysis, and strategic recommendations.
• Lead go-to-market planning, including positioning, messaging, audience segmentation, launch strategy, and campaign execution.
• Partner with cross-functional teams including Product, Sales, Communications, Creative, and Research to align marketing initiatives with business objectives.
• Conduct market research and user analysis to identify customer needs, market opportunities, and emerging industry trends.
• Define, monitor, and analyze marketing and business performance metrics to optimize campaigns and inform strategic decisions.
• Develop compelling product positioning, value propositions, and messaging that resonate with target audiences.
• Create and oversee high-quality marketing content across digital, social, video, and other communication channels.
• Manage medium- to large-scale integrated marketing campaigns, evaluate performance, and continuously optimize results.

Requirements

• 6-8 years of experience in product marketing, go-to-market strategy, and integrated marketing campaign management.
• Past experience in health marketing, science communications, content strategy, social impact, or corporate reputation.
• Strong understanding of product positioning, brand strategy, and customer segmentation.
• Excellent analytical skills with the ability to interpret market, user, and campaign data to drive business decisions.
• Exceptional storytelling and communication skills across written, visual, and multimedia formats.
• Experience translating complex technical or policy concepts into clear, customer-centric messaging.
• Ability to lead cross-functional initiatives and influence stakeholders in a fast-paced environment.
• Experience managing external creative agencies and multimedia content production is advantageous.