Role Objective
- Lead the launch and scaling of Mada Media's programmatic DOOH (pDOOH) and broader ad-tech ecosystem
- Operate, and optimize a programmatic trading capability (SSP/DSP, data enablement, etc.)
- Position Mada Media as a leading programmatic OOH player in the region
Core Responsibilities
1. Strategy & Product Build
- Define and execute pDOOH strategy aligned with Mada's broader ad-tech roadmap
- Lead acquisition/ partnership and integration of:
- Inventory aggregation & management layer
- Programmatic trading capability (SSP, DSP)
- Campaign management and ad-serving workflows
2. Supply & Demand Enablement
- Onboard Dubai operator's inventory into the programmatic platform
- Build partnerships with:
- DSPs (e.g., The Trade Desk, DV360)
- SSPs / exchanges (e.g., VIOOH, Broadsign Reach)
- Agencies and trading desks
- Drive demand by marketing pDOOH to agencies and clients
3. Commercialization & Revenue Growth
- Develop programmatic pricing models (CPM, dynamic pricing, yield optimization)
- Package and sell programmatic inventory to agencies and direct clients
- Define go-to-market strategy for PDOOH offerings
4. Data & Measurement
- Integrate audience data (mobility, traffic, demographics) into planning and trading
- Establish measurement frameworks (impressions, attribution, campaign effectiveness)
- Work with data partners and vendors to enhance targeting capabilities
5. Operations & Execution
- Set up campaign trafficking, QA, reporting, and optimization processes
- Ensure smooth execution of programmatic campaigns end-to-end
- Build internal capabilities and processes for scaling
6. Team Building
- Hire and lead a small programmatic/ad-tech team over time
- Act as internal subject matter expert across commercial, tech, and operations teams
