Public Relations Manager

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world's leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

Introduction

Trip.com is looking for a PR Manager to drive brand storytelling and media engagement across the Middle East. This newly created role offers the chance to shape PR strategy in one of Trip.com's fastest-growing regions. You'll work closely with the regional PR team and business units to deliver high-impact campaigns, trade events, and strategic media initiatives, ensuring consistent messaging across the GCC and wider Middle East.

In this Role, you'll get to:

* Develop and execute PR strategies aligned with global frameworks and business priorities, shaping Trip.com's local narrative in the Middle East.

* Build and maintain strong media relationships to secure high-impact coverage across leading regional publications, broadcast outlets, and digital platforms.

* Oversee local PR campaigns, including content creation, media briefings, interviews, and press releases, ensuring effective outreach to both B2B and B2C audiences.

* Support regional PR campaigns, industry partnerships, and thought leadership initiatives, positioning Trip.com as a trusted voice in the travel industry.

* Assist spokespersons at trade events and industry conferences across the Middle East, ensuring a strong presence and providing market insights.

* Ensure consistent messaging and media engagement across Middle Eastern markets while aligning with global communications.

* Identify and mitigate PR risks, ensuring brand protection and supporting crisis communications when necessary.

* Review public-facing content to manage reputational risks and ensure cultural sensitivity across diverse audiences.

What you'll Need to Succeed:

* 6-8 years of experience in PR, Communications, or Journalism, with a strong focus on the Middle East region.

* Proven track record of executing high-impact PR campaigns and securing top-tier media coverage in the GCC and wider Middle East.

* Established media network in the Middle East with strong industry relationships.

* Experience managing PR across multiple Middle Eastern markets is a plus.

* Arabic speaker with professional-level English; additional regional languages (e.g., Farsi, Urdu, Hindi) are a bonus.

* Exceptional writing and storytelling skills in both Arabic and English.

* Strategic thinker with expertise in brand positioning and media engagement.

* Familiarity with international media and on-the-ground PR experience in the Middle East (agency or in-house preferred).

* Experience in social media marketing and digital PR is an advantage.

* Ability to manage multiple priorities in a fast-paced environment.

* Willingness to travel occasionally across the region as needed.

Why Trip.com Group

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.

What's more

* Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions

* Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact

* We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.

* We encourage flexible work arrangement

* Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Click the link to learn more about What makes Trip.com Group a leading global travel service provider

Click the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish!

Find out more job opportunities at https://careers.trip.com

Have a good trip, and see you soon!