Overview
The Reels Content Creator will be responsible for creating fast, trend-driven, high-performing short-form video content that reflects Town Team's energy, attitude, and street-smart identity
Key Responsibilities
- Develop and execute monthly social media plans aligned with marketing campaigns, launches,
- Ideate, shoot, and edit Reels and TikTok videos on a daily/weekly basis
- Translate fashion trends into engaging video formats
- Work closely with the social media and marketing teams to support campaigns and launches
- Capture in-store, studio, and lifestyle content
- Stay up to date with trending sounds, formats, transitions, and edits
- Execute content that supports engagement, awareness, and conversion
- Ensure content aligns with Town Team's brand personality and tone
- Deliver content quickly and efficiently for real-time trends
Requirements
- 24 years of experience creating short-form video content
- Strong skills in mobile shooting and editing (CapCut, InShot, Premiere Rush, etc.)
- Deep understanding of TikTok and Instagram Reels trends
- Fashion and streetwear awareness is a must
- Creative, energetic, and trend-obsessed mindset
- Ability to work on-site and move across locations when needed
- Portfolio or social media samples required
