Regional Sales Manager

POSITION: AREA SALES MANAGER

INDUSTRY -FMCG / FOOD MANUFACTURING / BAKERY & CONFECTIONERY

LOCATION - Saudi Arabia

COMPENSATION & BENEFITS

Salary: SAR 12,500 (without KSA experience) - LKR 1+ Million

Salary: SAR 12,500 15,000 (with KSA experience)- LKR 1+ Million - 12+ Million

Unlimited Fuel

Commissions/Performance-based incentives

Company Car

Flight Tickets

Visa Sponsorship

Long-term growth and career progression within a leading FMCG group

Preferable Sri Lankans

COMPANY OVERVIEW

A leading FMCG food manufacturing group in Saudi Arabia, part of a large and well-established regional industrial conglomerate operating across the Gulf and Middle East.

The company is known for international quality standards, state-of-the-art production facilities, and a strong retail distribution network delivering bakery and confectionery products to thousands of retail outlets daily across KSA.

As part of rapid expansion, the organization is strengthening its retail sales leadership team across Saudi Arabia.

ROLE PURPOSE

The Regional Sales Manager will lead and drive regional retail sales operations, ensuring revenue growth, market expansion, customer satisfaction, and strong execution across routes, depots, and sales teams.

KEY RESPONSIBILITIES

SALES & BUSINESS GROWTH

Manage regional sales forecasting and set aggressive yet achievable performance targets

Drive sales growth through effective retail penetration and client base expansion

Meet and negotiate with key retail customers and strategic accounts

Support and coach sales teams to close high-value deals

SALES OPERATIONS & REPORTING

Prepare periodic sales reports covering volumes, trends, growth opportunities, and risks

Analyze regional sales performance against targets and budgets

Control and optimize retail sales expenditures to meet budget requirements

CUSTOMER EXPERIENCE & RELATIONSHIP MANAGEMENT

Reduce customer complaints and maintain the highest level of customer satisfaction

Strengthen long-term relationships with retailers, distributors, and key partners

INTERNAL COORDINATION

Coordinate with internal departments to ensure accurate delivery schedules

Manage sales contracts and proposals in compliance with company policies

Liaise with ICT teams regarding handheld devices (HHT), system updates, databases, and reporting

ROUTE, DEPOT & FIELD MANAGEMENT

Plan, optimize, and manage retail sales routes (creation, merging, and closure of unprofitable routes)

Supervise depots and retail outlets within the region

Conduct regular site visits and performance evaluations

Ensure compliance with company standards across operations

ASSET & COMPLIANCE MANAGEMENT

Monitor cleanliness and appearance of sales vehicles in line with company policies

Ensure disciplined execution of retail operations and field activities

IDEAL CANDIDATE PROFILE

Bachelor's Degree in Marketing, Business Administration, or a related field

56 years of experience as an Area Sales Manager

FMCG / Bakery industry experience strongly preferred

Prior KSA market experience is highly preferred

Strong knowledge of retail sales strategies and route-to-market execution

Expertise in sales tools, forecasting, and performance analysis

Strong leadership, negotiation, and communication skills