A global multinational FMCG business is hiring a senior Foodservice sales leader as part of a Saudization initiative. This is a confidential search for a high-impact commercial operator to drive Foodservice growth across the Western Region, managing route-to-market execution and key customer relationships.
Saudization requirement
- This role is part of a Saudization project and is open to Saudi Nationals only.
What you'll be doing
- Own and deliver Foodservice sales targets (volume, value, gross margin) across the West region
- Co-create and execute regional sales strategy with the Regional Sales Director/Business Development leadership
- Execute route-to-market strategy via distributors and/or direct sales model
- Manage and grow key Foodservice customers: hotels, restaurants, cafs, caterers, chains, institutions
- Lead negotiations: pricing, contracts, rebates, promotions, and customer business plans
- Drive distribution, availability, and menu penetration of core/priority SKUs and new launches
- Manage credit, collections, and trade spend within approved limits and governance
- Maintain strong market cadence: visits, customer meetings, competitor tracking, new business onboarding
- Track KPIs, analyze performance vs targets, and provide forecasts/pipeline visibility
- Partner with Supply Chain, Finance, Marketing, and Trade Marketing to align demand planning and execution
People leadership
- Lead, coach, and develop regional Foodservice sales team members (Sales Supervisors / Sales Executives)
- Set objectives and KPIs; drive execution rhythm (daily/weekly/monthly)
- Conduct performance reviews, field coaching, and capability building
What we're looking for
- 58 years sales experience in Foodservice and/or FMCG
- Strong understanding of Foodservice channel dynamics and distributor management
- Proven negotiation and key account management capability
- People leadership experience (or strong readiness to step into a leadership remit)
- Bachelor's degree (business or relevant field)
- Strong English; Arabic mandatory
- Willingness to travel extensively across the Western Region
