Job Purpose:
To Design and monitor the analytical reviews on the acquisition trends, dash boards & competition as well as identifying key purchase triggers & Acquisition levers, to be able to stimulate these triggers with the relevant market moves.
Job Description:
- Work closely with the research unit to get key behavior insights Identify potential entry barriers to the segment, to provide the optimum solution to overcome these barriers
- Comprehensive understanding of base demographics, age groups & social economic classes, to be able to target each segment
- Identify major consumer needs in the market, to be able to address these needs and fulfill them
- Set the product's strategy and roadmap, to achieve the product's targets and KPIs
- Manage the delivery of PRDs with prioritized features and corresponding justification, to provide a comprehensive product description
- Work with external third parties to assess partnerships and licensing opportunities to maximize the product's ROI
- Develop concept documents & go to market presentations for new launches, to get the relevant approvals
- Provide business case input & Assumption to the pricing unit, to support the business validation
- Develop customer service and sales scripts, to up sell or uncover any kind of potential sales opportunity that may be available.
- Provide website and IVR information for new launches
- Deliver the necessary reporting requirements of every new launch
- Prepare Marcom briefs and communication material of new launches
- Work closely with project management to ensure smooth execution of new projects Attend and manage UAT sessions before new launches
- Provide status reports to management for new projects
- Log and report on all historical market moves, made by the company or competition Manage the development and implementation of a go-to-market plan to ensure proper timing and presentation of the products
- Set pricing to meet revenue and profitability goals
- Deliver a monthly/annual Gross adds forecast to match actual achievements against market potentials
- Deliver briefing and training for the customer care and the sales force, regarding new launches, and on quarterly basis to ensure that they are aware and updated by the latest products status, and the value provided to the customer
- Deliver reports and presentations to present the products status in the market and future plans
- Lead the running of Products concept testing to ensure products acceptance before launching.
- Develop the core positioning and messaging for the product
- Delivery detailed IT requirements needed to provide the products supporting systems and reports
Qualifications:
- Bachelor's degree in marketing or business
- Minimum 3 years of experience.
- Good communication, analytical and presentation skills
- MS office, communication, brand positioning& building and presentation skills.
- Previous marketing experience.
