Retail Integrated Marketing Specialist

Job Title: Retail Integrated Marketing Specialist

Experience: 7–15 Years (Proven Track Record)

Location: Dubai, UAE

Department: Marketing

Reports To: CEO

Role Overview:

We are seeking a commercially sharp Retail Integrated Marketing Specialist with 7–15 years of

proven experience delivering end-to-end retail marketing programs for multi-brand retail group that

drive measurable business impact. This is a on-site role supporting a UAE-based marketing agency,

requiring strong ownership, proactive communication, and the ability to manage multi-market retail

campaigns.

The ideal candidate will combine strategic thinking with hands-on execution and demonstrate a

consistent ability to link marketing initiatives to tangible P&L outcomes, including revenue growth,

footfall uplift, and conversion improvement.

Key Responsibilities

Integrated Retail Strategy & Execution

• Lead the planning and execution of 360° integrated retail campaigns across physical and

digital touchpoints.

• Develop seasonal and promotional retail calendars aligned with client commercial priorities.

• Ensure consistent brand messaging across in-store, digital, CRM, and media channels.

• Support key retail moments including store launches, peak trading periods, and tactical

promotions across UAE markets.

Commercial Impact & P&L Focus

• Demonstrate clear linkage between marketing initiatives and sales, margin, and

profitability.

• Track and optimize core retail KPIs: footfall, conversion, ATV, LTV, and ROI.

• Deliver robust post-campaign analyses with actionable insights.

• Partner with client and internal teams to influence revenue outcomes.

Channel, Media & In-Store Excellence

• Manage integrated media planning across digital, OOH, retail media, and in-mall

environments.

• Oversee in-store visibility including POSM alignment, VM coordination, and retail activations.

• Work with CRM teams to drive acquisition, retention, and repeat purchase.

• Continuously optimize channel mix based on performance.

Stakeholder & Agency Collaboration

• Work closely with internal strategy, creative, and client servicing teams.

• Interface directly with UAE-based clients and retail partners.

• Brief and manage external vendors and production partners.

• Ensure timely and high-quality campaign rollouts despite remote setup.

Budget Stewardship

• Manage retail marketing budgets with strong ROI discipline.

• Optimize spend allocation based on performance insights.

• Maintain tight cost control while maximizing commercial impact.

Required Skills & Qualifications

• 7–15 years of proven retail/integrated marketing experience (agency or brand side).

• Demonstrated success in driving measurable P&L impact through marketing.

• Strong understanding of retail and omni-channel ecosystems.

• Experience working with remote or cross-border teams.

• Advanced analytical and performance reporting capabilities.

• Excellent stakeholder management and virtual collaboration skills.

• Strong communication and presentation abilities.

• Highly self-driven with strong ownership mindset.

Preferred Experience

• Experience working on GCC/UAE retail markets.

• Background in an agency environment supporting retail clients.

• Exposure to omni-channel or phygital retail environments.

• Familiarity with CRM and marketing automation platforms.

• Experience in fashion, jewelry, beauty, electronics, or lifestyle retail.

Key Success Metrics

• Revenue and margin uplift attributable to marketing

• Footfall and conversion growth

• Campaign ROI and media efficiency

• Quality and timeliness of remote execution

• Strength of insights and performance reporting

Email CV's to [Confidential Information]