Retention Marketing Executive

Company Overview

Meals on Me is a leading healthy meal plan subscription company committed to delivering nutritious, high-quality, and delicious meals to our customers. We are driven by innovation, quality, and customer satisfaction, continuously redefining convenience and wellness in the food industry.

Role Overview

The Retention Marketing Executive will support and execute customer lifecycle and retention initiatives to increase engagement, reduce churn, and improve customer lifetime value. This role is highly data-driven and hands-on, focusing on CRM execution, analytics, segmentation, and cross-functional collaboration.

Key Responsibilities

Customer Lifecycle & Retention Execution

Execute retention strategies across key lifecycle stages including onboarding, abandonment, cross-sell, reactivation, and churn prevention.

Support loyalty programs and personalized offers to drive repeat purchases and long-term engagement.

Assist in identifying opportunities to improve the end-to-end customer journey.

CRM & Campaign Execution

Plan, execute, measure, and optimize targeted CRM campaigns across email, push notifications, WhatsApp, and SMS.

Manage automated lifecycle and re-engagement journeys for inactive or at-risk customers.

Ensure consistent, timely, and engaging communication across all customer touchpoints.

Sales Funnel & Performance Support

Track and monitor CRM and sales funnel metrics such as conversion rates, lead velocity, time-to-close, and sales cycle length.

Share insights and recommendations to improve lead nurturing and customer engagement.

Data, Analytics & Reporting

Analyze CRM data fields, customer behavior, and campaign performance to identify retention opportunities.

Monitor key metrics including churn rate, retention rate, and customer lifetime value (CLV).

Prepare regular performance reports and dashboards.

Churn & Customer Experience

Identify early signs of customer disengagement and support churn prevention initiatives.

Collect and analyze customer feedback to highlight customer pain points and improvement areas.

Coordinate with customer support and product teams to improve customer experience.

Segmentation & Personalization

Segment customer data to deliver relevant, targeted messaging and offers.

Support personalization initiatives based on customer behavior and lifecycle stage.

Cross-Functional Collaboration

Work closely with marketing, sales, product, and customer service teams to ensure aligned customer communication.

Required Skills

Strong understanding of customer retention and lifecycle marketing

CRM campaign execution and analytical skills

Good problem-solving and decision-making abilities

Strong communication and collaboration skills

Ability to work independently in a remote environment

Experience in subscription, e-commerce, or food industry is a plus

Qualifications

Bachelor's degree in Digital Marketing, Business Administration, or a related field

Experience in retention marketing, CRM, or lifecycle marketing

Hands-on experience with CRM platforms and marketing automation tools

Exposure to loyalty programs or subscription models is a plus

Data-driven mindset with attention to detail