Sales And Marketing Specialist

Company Description Innovera is a Pan-Arab, multinational innovator operating at the intersection of education, technology, and intelligence, delivering AI-driven digital solutions, advanced cybersecurity, transformative training, and intelligent outsourcing. Through strategic partnerships with leading global providers such as Palo Alto Networks, and AI Cert, Innovera builds future-proof digital ecosystems that generate measurable impact and support sustainable growth. Since its founding in 2013, the company has grown from an educational technology group into a regional hub of innovation serving schools, governments, and enterprises across the Middle East and Africa. Guided by a vision to be the trusted regional leader in intelligent technologies that reshape learning, business, and digital security, Innovera's mission is to empower people and institutions to adapt, grow, and thrive in an AI-driven world. This environment offers professionals the opportunity to work on impactful projects at the forefront of digital transformation and AI adoption.

Role Description The Sales and Marketing Specialist will support Innovera's growth by identifying and nurturing leads, presenting solutions, and contributing to marketing initiatives that promote the company's AI, cybersecurity, training, and outsourcing services. Day-to-day responsibilities include conducting market research, engaging prospective and existing clients, preparing proposals and presentations, and coordinating with internal teams to align sales activities with marketing campaigns. The specialist will assist in developing and executing digital and offline marketing strategies, tracking performance metrics, and optimizing outreach to target segments across the Middle East and Africa. This is a hybrid role, and the position is full-time role, requiring the individual to collaborate effectively with distributed teams, manage their schedule, and maintain clear communication with stakeholders. The role offers the opportunity to work across diverse industries and regions, contributing directly to revenue growth and brand visibility.

Qualifications

• Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to present complex solutions to diverse audiences.
• Candidates should possess Customer Service skills, demonstrating responsiveness, empathy, and the ability to build long-term client relationships.
• Candidates should possess Sales skills, such as lead generation, consultative selling, negotiation, and closing deals in B2B environments.
• Candidates should possess Training and Sales Management skills, including the ability to support sales enablement initiatives and collaborate on sales planning and performance tracking.
• Experience in technology, SaaS, AI, or cybersecurity sectors is highly beneficial, along with familiarity with digital marketing tools and CRM platforms.
• Bachelor's degree in Business, Marketing, Communications, or a related field, or equivalent practical experience in sales and marketing.
• Proven ability to work remotely and cross-culturally, with strong organizational skills and proficiency in English; Arabic language skills are an advantage.