The CPaaS Sales Executive is responsible for
new customer acquisition by proactively generating leads, opening doors, and building a strong enterprise pipeline. The role focuses on
hunting, leveraging personal and professional networks, direct outreach, and face-to-face engagement to onboard new customers across targeted industries.
- Lead Generation & Prospecting (Core Function)
- Actively generate new leads through cold calling, cold visits, LinkedIn outreach, referrals, and personal contacts
- Leverage existing relationships and industry connections to open new accounts
- Identify and approach decision-makers (CX, IT, Digital, Marketing, Operations)
- Build and maintain a strong pipeline of qualified prospects
- Door Knocking & Field Sales
- Conduct regular on-site visits to enterprises, SMEs, and startups
- Present CPaaS solutions directly to potential customers
- Establish trust-based relationships with key stakeholders
- Represent the company professionally in client meetings, events, and exhibitions
- Solution Selling & Use Case Mapping
- Understand customer pain points and map them to CPaaS use cases (SMS, WhatsApp, Voice, OTP, Chatbots, Campaigns)
- Work with presales and product teams to propose tailored solutions
- Prepare and deliver presentations, demos, and proposals
- Sales Cycle Management
- Manage the full sales cycle: prospecting qualification proposal negotiation closing
- Maintain accurate sales data and forecasts in CRM
- Ensure smooth handover to delivery and account management teams after deal closure
- Market & Competitive Intelligence
- Monitor competitors, pricing models, and customer buying behavior
- Share market insights with sales and product teams
- Identify emerging opportunities within targeted industries
Target Industries
- Fintech & Banking
- E-commerce & Marketplaces
- Logistics & Delivery
- Retail & FMCG
- Healthcare
- Education & Digital Services
Requirements
Experience
- Bachelor degree in business administration or any other related feild.
- 3-5 years of B2B sales experience
- Strong preference for SaaS, CPaaS, Telecom, Cloud, or Digital Services background
- Proven experience in hunting roles, not account farming
- Demonstrated success in generating leads independently
- Experience selling into Retail, FMCG, Logistics, or Consumer-facing businesses
Skills
- Strong negotiation and closing skills
- Excellent communication and presentation skills
- Ability to build relationships at C-level and mid-management levels
- Comfortable with cold outreach and rejection
- Strong understanding of B2B sales processes
- Ability to work independently and meet targets
Technical Knowledge (Preferred)
- Familiarity with CPaaS components: SMS, Voice, WhatsApp, OTP, Chatbots, Campaigns
- Basic understanding of APIs and integrations (non-technical level)
- Experience using CRM tools (HubSpot, Salesforce, Zoho, etc.)
