Sales Executive

Job Title: Sales Executive Green Coffee (UAE Market)

Company Profile of our client:

Our client are an established green coffee importer, trader, and direct origin exporter, supplying both volume-

based and specialty green coffee to a diverse customer base across the UAE and GCC. Our portfolio includes container-load bulk coffees as well as commercial, premium and specialty lots sourced directly from origin.

Job Location: UAE- Dubai , Full time role

Field-based role with regular travel across Emirates

Key Responsibilities:

Sales & Business Development

Develop and grow sales of green coffee (bulk containers and specialty lots) across the

UAE market.

Identify, approach, and onboard new customers including:

Small & medium coffee roasters

Large industrial roasters

Caf chains & specialty cafs

Distributors & traders

Hotels, restaurants & HoReCa clients

Manage the complete sales cycle: lead generation, client meetings, sampling,

price negotiation, and deal closure.

Promote direct-origin sourcing capabilities and differentiate products based on

origin, grade, cup profile, and consistency.

Account Management & Client Support

Maintain strong, long-term relationships with existing clients to ensure repeat

and contract-based business.

Act as a trusted advisor by educating clients on:

Green coffee origins, varieties, grades, and harvest cycles

Specialty coffee attributes and quality expectations

Price movements and market trends

Coordinate samples, cupping sessions, and feedback with quality and operations

teams.

Resolve client issues related to quality, delivery schedules, or documentation.

Market Intelligence & Strategy

Monitor UAE and regional coffee market trends, competitor pricing, and

customer demand.

Support management with sales forecasts, pricing input, and market intelligence.

Represent the company at coffee exhibitions, trade shows, and industry events

when required.

Logistics & Coordination

Coordinate closely with logistics and operations teams on:

Shipment schedules

Port arrivals

Documentation and delivery timelines

Ensure smooth execution of import/export procedures and timely

communication with customers.

Key Performance Indicators (KPIs):

Achievement of monthly, quarterly, and annual sales targets

Volume sold (containers & metric tons)

Specialty coffee sales growth and margin contribution

Number of new accounts onboarded

Client retention and repeat business rate

Accuracy of sales forecasts and CRM reporting

Customer satisfaction and complaint resolution

Skills & Competencies: Required - Must-Have Requirements

35 years of experience in green coffee, commodities, or B2B food & beverage

sales.

Strong understanding of green coffee trade, including bulk and specialty

segments.

Existing contacts within the UAE coffee industry (roasters, traders, HoReCa

buyers).

Import/export knowledge, especially related to coffee shipments.

UAE driving license (mandatory).

Knowledge of SCA standards, cupping, and quality evaluation.

Ability to communicate in English; Arabic is a strong advantage.

Personal & Professional Skills

Strong negotiation and closing skills

Excellent relationship-building and communication abilities

Target-driven, self-motivated, and commercially focused

Organized, proactive, and able to work independently

Comfortable with field sales and regular client visits

Educational Qualifications:

Bachelor's degree in Business, Marketing, Agriculture, Food Science, or a related

field preferred.

SCA certifications or coffee-specific training will be an added advantage.

Salary & Benefits (UAE Market Range):

Monthly Salary: Competitive (depending on experience and network)

Commission / Incentives: Performance-based, linked to sales volume and margin

Travel allowance / fuel reimbursement

Medical insurance as per UAE labor law

Opportunity to attend coffee exhibitions and origin trips (performance- based)