About Heenat Salma Farm
Heenat Salma Farm is a regenerative agriculture and eco-hospitality project rooted in sustainability, culture, and community. As part of the Caravane Earth Foundation, we offer an integrated ecosystem of lodges, food & beverage, events, wellness, and agricultural experiences. Our mission is to promote sustainable living while providing unique farm-to-table hospitality and cultural engagement.
Role Purpose
The Sales Manager will be responsible for driving revenue growth by developing and executing sales strategies across all commercial units of the farm, including lodging, F&B, events, wellness, nursery services, and equestrian offerings. This role requires a combination of business development, market analysis, digital sales acumen, and strong product knowledge to position Heenat Salma Farm as a leading destination for sustainable hospitality and lifestyle experiences.
Key Responsibilities
Sales & Business Development
- Develop tailored sales strategies and packages for corporate retreats, weddings, wellness weekends, and other client segments.
- Drive cross-selling opportunities between farm units (lodges, F&B, events, nursery, equestrian centre, etc.).
- Identify and target new B2B and B2C markets, both local and international.
- Build and maintain strong client relationships to ensure repeat business.
Analytics & Forecasting
- Prepare accurate 12-month sales forecasts across business units (Concept Store, F&B, Lodges, etc.).
- Analyse visitor data, average spend, and seasonal trends to inform sales strategies.
- Identify risks to sales targets and develop mitigation measures.
Digital & Technical Sales
- Design and implement digital sales funnels for new products (e.g., Wellness Weekend).
- Manage lead generation via social media, email marketing, and digital campaigns.
- Track conversions through CRM systems and optimise conversion rates.
- Use digital tools to measure ROI and sales performance.
Product Knowledge & Client Solutions
- Deliver persuasive sales pitches tailored to different client segments (e.g., hotels, corporates, individuals).
- Maintain deep knowledge of all farm offerings, from hospitality to agriculture-linked services.
- Prepare proposals, contracts, and pricing structures that align with business goals.
Contracts & Finance
- Draft proposals and packages, including terms of payment, cancellation policies, and upsell opportunities.
- Negotiate contracts while ensuring profitability and client satisfaction.
- Work closely with finance to ensure accurate invoicing, collections, and revenue tracking.
Qualifications & Experience
- Bachelors degree in Business, Marketing, Hospitality Management, or related field.
- Minimum 710 years of experience in sales, preferably in hospitality, eco-tourism, or lifestyle industries.
- Strong background in corporate sales, events, or hospitality solutions.
- Proven ability to develop and execute sales strategies with measurable results.
- Proficiency in CRM systems, digital marketing, and sales analytics tools.
- Excellent negotiation, presentation, and communication skills.
Skills & Competencies
- Strategic thinker with strong commercial acumen.
- Ability to translate data insights into actionable sales strategies.
- Skilled in digital sales funnels, social media campaigns, and CRM usage.
- Strong product knowledge and ability to deliver persuasive pitches.
- High attention to detail with strong financial and contractual understanding.
- Collaborative and adaptable, with the ability to work across multidisciplinary teams.
Please visit Careers | Heenat Salma Farm to understand more about us
