Sales Manager – Exhibitions
Job Summary
We are seeking a highly motivated Sales Manager for Exhibitions to lead business development and sales activities within the exhibitions, trade shows and event production industry.
The ideal candidate must have extensive experience in selling exhibition stand design and build services, event production, and turnkey project execution.
The candidate will be responsible for generating new business opportunities, managing key accounts, securing exhibition contracts, and achieving ambitious revenue targets.
This role requires a strong network within the exhibitions industry, including government entities, semi-government organizations, exhibition organizers, and major corporate clients across Saudi Arabia & the region .
Key Responsibilities
Business Development & Sales
- Develop and execute strategic sales plans to achieve company revenue and growth objectives.
- Identify and secure new business opportunities in exhibitions, trade shows, conferences, forums & summits.
- Generate leads and convert opportunities into profitable projects.
- Build a strong pipeline of exhibition stand construction .
- Conduct client meetings, presentations, and site visits to understand project requirements and propose suitable solutions.
- Establish and maintain relationships with exhibition organizers, venue operators, and procurement departments.
- Actively pursue opportunities through tenders, RFPs, RFQs, and direct sales channels.
- Develop long-term partnerships with key accounts and strategic clients.
Exhibition
- Promote and sell exhibition stand design, fabrication, installation, and dismantling services.
- Promote and sell AV solutions, branding, temporary structures, and turnkey event solutions.
- Work closely with clients to understand exhibition objectives, event goals, branding requirements, and visitor engagement strategies.
- Advise clients on booth concepts, sponsorship opportunities, and exhibition experiences.
- Ensure all client requirements are clearly communicated to internal design, production, and operations teams.
Proposal & Contract Management
- Prepare professional commercial proposals, presentations, and project quotations.
- Coordinate with design, technical, production, and operations departments to develop competitive solutions.
- Lead commercial negotiations and contract discussions.
- Ensure timely submission of proposals and tender documents.
- Follow up on all submitted proposals to maximize conversion rates.
- Manage the complete sales cycle from prospecting through project award and final contract signing.
Account Management
- Maintain strong relationships with existing clients to generate repeat business.
- Identify upselling and cross-selling opportunities across ongoing projects.
- Conduct regular client reviews and satisfaction meetings.
- Ensure seamless handover of awarded projects to project management and operations teams.
- Monitor project progress and maintain communication with clients throughout project execution.
Market Intelligence & Industry Networking
- Monitor exhibition calendars, industry developments, and upcoming events across Saudi Arabia and the GCC.
- Track competitor activities, pricing trends, and market opportunities.
- Attend industry exhibitions, networking events, conferences, and trade shows to generate leads and strengthen market presence.
- Develop relationships with event organizers, exhibition organizers, venue management companies, and industry stakeholders.
Reporting & Performance Management
- Maintain accurate records of opportunities, quotations, and sales activities within the CRM system.
- Provide weekly and monthly sales reports to senior management.
- Track project profitability and sales performance against targets and Forecast sales pipelines and projected revenue.
- Ensure all KPIs and business development objectives are consistently achieved.
Qualifications & Experience
- Bachelor's degree in Business Administration, Marketing, Sales, Project Management, or a related field.
- Minimum 5–10 years of proven sales experience within the exhibitions industry.
- Mandatory experience in exhibition stand design and build, event production, or related sectors.
- Strong understanding of exhibition construction, booth fabrication, event production, staging, AV, branding, and event logistics.
- Proven track record of achieving and exceeding sales targets.
- Strong knowledge of the Saudi exhibitions market.
- Existing network of clients, exhibition organizers, and industry contacts is highly preferred.
- Excellent negotiation, presentation, and commercial skills.
- Strong communication skills in both Arabic and English.
- Ability to work under pressure and manage multiple opportunities simultaneously.
Required Skills & Competencies
- Business Development
- Exhibition Sales
- Key Account Management
- Contract Negotiation
- Tender & RFP Management
- Client Relationship Management
- Revenue Generation
- Proposal Development
- Market Research & Analysis
- Networking & Relationship Building
- CRM Management
- Team Collaboration
- Presentation & Communication Skills
