Messe Frankfurt Middle East is a trusted leader in the region's B2B exhibition landscape, delivering impactful trade shows that shape industries and accelerate business growth. Based in Dubai, we are the regional arm of Messe Frankfurt GmbH one of the world's largest and most respected exhibition organizers, with a legacy of excellence spanning over 800 years. Our global network, industry expertise, and commitment to innovation allow us to create powerful business platforms that connect suppliers, buyers, and thought leaders from around the world.
Our diverse and growing portfolio includes some of the Middle East's most iconic trade fairs such as Intersec, Beautyworld Middle East, Automechanika Dubai, and Light + Intelligent Building Middle East. These events not only reflect the latest industry trends but also serve as launchpads for new products, partnerships, and ideas that shape the future of their respective sectors.
We are now seeking a high-performing Sales Manager to drive the commercial success of Intersec, one of the world's leading events within the Security, Technology & Production portfolio. This is a highly commercial, client-facing role suited to someone who thrives on winning new business, building long-term partnerships, and delivering sustained revenue growth across a global exhibition platform.
What You'll Be Doing:
Sales Strategy & Revenue Growth
- Drive stand sales, sponsorship, and additional revenue streams for Intersec
- Develop and execute sales strategies aligned with event objectives and market positioning
- Identify new revenue opportunities through market analysis, sector expansion, and product development
- Monitor sales performance, pipeline health, and forecasting to ensure targets are achieved
Client Acquisition & Account Management
- Build and manage strong relationships with existing exhibitors to maximise retention, rebooking, and upsell opportunities
- Proactively source and convert new business through telesales, virtual meetings, and face-to-face engagement
- Manage key accounts, ensuring high levels of service throughout the full event lifecycle
- Develop and maintain robust prospect pipelines and client databases
Floorplan & Portfolio Optimisation
- Support the strategic development and optimisation of the exhibition floorplan to maximise revenue
- Collaborate with senior stakeholders on pricing, positioning, and space allocation
- Identify growth areas and new sectors to enhance the overall show offering
Market Intelligence & Industry Engagement
- Conduct ongoing market and competitor research to identify trends, risks, and opportunities
- Build strong relationships with industry associations, government bodies, media, and key stakeholders
- Attend international and regional events to generate leads and strengthen market presence
Cross-Functional Collaboration
- Work closely with Marketing to support campaigns, positioning, and lead generation strategies
- Partner with Operations to ensure seamless exhibitor delivery from pre-show through to onsite execution
- Collaborate with Sales Partners globally to maximise international participation and revenue
Onsite Delivery & Exhibitor Experience
- Support onsite exhibition delivery, ensuring a high-quality experience for exhibitors and stakeholders
- Maintain strong client relationships throughout build-up, show days, and breakdown
- Act as a key point of contact for clients, ensuring satisfaction and long-term engagement
What You'll Bring
- 35 years experience in B2B sales, ideally within exhibitions, events or a related industry
- Proven track record of achieving or exceeding revenue targets
- Strong commercial acumen with the ability to identify and convert new business opportunities
- Excellent relationship management and consultative selling skills
- Confidence working across international markets and engaging with senior stakeholders
- Strong negotiation, communication, and presentation skills
- Experience using CRM systems and Microsoft Office (SAP is advantageous)
- Bachelor's degree in Business, Marketing, or a related field
- English fluency is essential; Arabic is an advantage
Why Join Us
At Messe Frankfurt Middle East, you'll be part of a high-performing commercial team delivering Intersec - a globally recognised, market-leading exhibition. You'll gain exposure to international markets, work with key industry players, and play a direct role in driving the commercial growth and continued success of one of the region's flagship events.
