Sales Manger

Company Description

Food and Beverage Manufacturing

A roastery emphasizing espresso and filter coffee.

Role Description

This is a full-time, on-site role for a Sales Manager located in Cairo, Egypt. The Sales Manager will be responsible for leading and managing the sales team, developing and implementing effective sales strategies, identifying new business opportunities, expand market share, building and maintaining strong client relationships, and achieving sales targets. The role also involves analyzing market trends and adjusting strategies to meet changing customer needs while collaborating with other departments to ensure seamless operations in alignment with company goals

Key Responsibilities:

• Develop and execute the sales strategy for HORECA (Hotels, Restaurants, Cafés) and F&B segments.

• Identify and secure new business opportunities with key accounts.

• Build and maintain strong relationships with hotel chains, restaurant groups, café operators, and distributors.

• Lead negotiations of contracts, pricing, and commercial terms.

• Achieve monthly, quarterly, and annual sales targets.

• Monitor market trends, competitor activities, and pricing strategies.

• Collaborate with Marketing and Operations to ensure brand positioning and service excellence.

• Prepare sales forecasts, budgets, and performance reports.

• Manage and develop the sales team, ensuring high performance and accountability.

• Ensure effective product placement, visibility, and brand representation across all accounts.

Qualifications

• Proven expertise in sales strategy development, market analysis, and pipeline management
• Strong leadership and team management skills to mentor and motivate the sales team effectively
• Exceptional communication and interpersonal skills for building long-term client relationships
• 7-10 years of experience in Sales within F&B or HORECA, preferably in coffee brands or premium beverage distribution.
• Experience in the coffee or food/beverage industry is a plus but not required however, established network within hotels, restaurants, and café sectors is highly preferred.
• Flexible and results-driven mindset with excellent problem-solving capabilities
• Bachelor's degree in Business, Marketing, or a related field is preferred