The Sales Operations Manager is responsible for building, managing, and continuously improving the operational engine that powers dopay's revenue growth. This role ensures that our sales organization is efficient, data-driven, compliant with process, and supported with the right tools and insights to reachand exceedsales targets.
Core focus areas include CRM administration, sales process design, analytics & reporting, pipeline integrity, enablement collaboration, and performance optimization.
Requirements
Key Responsibilities
Sales Infrastructure & Process Optimization
- Design, implement, and continuously refine the end-to-end sales operating model
- Streamline workflows across Inside Sales, SME, Mid-Market, Enterprise & SDR teams
- Define clear process documentation, handoff rules, SLAs, pipeline stages, and forecasting cadence
- Drive adoption of best practices across qualification, data entry discipline, meeting flow, and follow-ups
CRM & System Ownership
- Own HubSpot (and related tooling) as the single source of truth for pipeline management
- Monitor deal stages, pipeline hygiene, activity logging, and data completion daily
- Enforce discipline in lead, account, and opportunity management
- Work closely with sales managers to ensure CRM integrity and clean reporting
Data Insights & Reporting
- Build dashboards and analytics to track performance vs targets across teams
- Deep-dive into conversion rates, cycle times, segment productivity, ACV trends, win/loss metrics
- Identify bottlenecks, drop-off points, and efficiency gaps across the sales funnel
- Deliver weekly, monthly, and quarterly revenue insights to leadership with clear action recommendations
Sales Performance & Funnel Management
- Own forecasting process and ensure visibility into weekly/monthly revenue trends
- Drive rhythm of business: pipeline reviews, deal audits, planning sessions
- Track lead sources: Marketing, SDR, Prospecting, Referralsand attribute impact accurately
- Ensure we have the operational capacity to scale toward dopay's quarterly cardholder + company acquisition goals
Enablement, Training & Continuous Improvement
- Diagnose performance gaps using data rather than intuition
- Work with L&D to design training programs
- Support onboarding of new reps with structured playbooks and capability ramps
- Build a feedback loop between Sales, Product, and Customer Success to drive feature improvement and retention
Tooling, Automation & Efficiency
- Recommend new tools or integrations that boost productivity, visibility, or forecasting accuracy
- Automate reporting, activity reminders, and data clean-up processes where possible
- Partner with marketing to optimize lead scoring & routing for speed-to-contact
Success Metrics (what Great Looks Like)
- CRM accuracy >98% across pipeline data & deal hygiene
- Improved conversion rates across segments (Lead SQL Win)
- Increased forecast accuracy and visibility over pipeline health
- Reduced sales cycle time for SME / Mid-Market / Enterprise
- % of reps achieving quota month over month
- Improved onboarding speed and skill uplift through L&D enablement
- Operational readiness to support dopay scaling toward targets
Ideal Profile
- 4-8 years experience in Sales Operations, RevOps, or Commercial Analytics
- Proven track record managing CRM systems (HubSpot strongly preferred)
- Strong analytical capability; fluent in dashboards, Excel/Sheets, and reporting automation
- Experience supporting sales teams with 20+ reps across multiple segments
- Excellent process design thinkingability to simplify, structure, and execute
- Comfortable working with cross-functional teams: L&D, Marketing, Product, CS
- High ownership mentality, proactive problem-solver, data-first decision-maker
- Data driven and strong communication skills
Benefits
Why Join dopay
- Be part of a mission-driven company that is transforming payroll and financial inclusion for workers in emerging markets
- Work with a dynamic and diverse team focused on innovation, growth, and delivering value to our clients and their employees
- Competitive salary and benefits, with opportunities for career growth and professional development
If you are a proactive, data-driven marketer who thrives on building customer relationships and driving long-term value, we'd love to hear from you. Apply today to join dopay and make a meaningful impact on financial inclusion!
