- Sales Growth & Target Achievement: Drive sales growth within the traditional trade channels, meeting or
exceeding set sales targets for home appliance products. Implement sales strategies and monitor daily
performance to ensure objectives are achieved.
- Customer Relationship Management: Build and maintain strong, long-term relationships with local retailers, shop
owners, and distributors. Provide exceptional customer service to foster loyalty and enhance business
partnerships.
- Product Promotion & Visibility: Promote and position home appliances effectively in traditional retail outlets. Ensure
products are prominently displayed, well-stocked, and aligned with merchandising guidelines to boost sales and
brand presence.
- Market Intelligence: Monitor local market trends, competitor activities, and customer preferences. Provide feedback
to the sales and marketing teams to adjust strategies or introduce new product offerings.
- Training & Support: Train retail staff on the product features, benefits, and selling points to ensure they are
equipped to sell effectively. Provide ongoing support to retailers to address any concerns and improve product
knowledge.
- Inventory Management & Stock Control: Collaborate with distributors and retailers to ensure efficient inventory
management. Monitor stock levels and take proactive steps to avoid stockouts or overstock situations.
- Sales Reporting: Maintain accurate and up-to-date sales records. Provide regular reports on sales performance,
stock levels, customer feedback, and competitor insights to the regional sales manager.
