Key Responsibilities:
- Lead the development and execution of revenue growth strategies across all product, ensuring alignment with corporate goals and market dynamics.
- Oversee pricing architecture and analyze price elasticity across different segments (e.g., premium, value, health-focused) to maximize both volume and profitability.
- Drive the annual planning process, including revenue and volume targets, by collaborating with Category, Channel, Sales, and Finance teams.
- Own the monthly forecasting process across all categories, leveraging market intelligence and cross-functional inputs.
- Evaluate and design promotional strategies and trade investment plans, ensuring optimal ROI and shopper impact across Modern and Traditional Trade channels.
- Partner with Supply Chain to optimize SKU availability during high-demand periods and seasonal peaks.
- Define and lead the Perfect Store for different channels /countries embedding shopper behavior, brand priorities, and customer realities.
- Translate strategy into execution guidelines (e.g., visibility, assortment, pricing, and online content standards).
- Co-lead JBP development with key customers to embed Perfect Store plans in commercial agreements.
- Drive cross-functional alignment with Sales, Category, Brand, Revenue Growth, and Digital teams.
- Lead measurement and governance of Perfect Store KPIs via market audits, digital shelf tools, and performance dashboards.
Education / Certifications:
- Bachelor's degree in Business, Marketing, Economics, or related field
Job Specific Requirements:
- 8+ years of experience in revenue growth management, commercial strategy, trade marketing, or category planning in the FMCG/CPG industry.
- Proven track record of leading category-level and cross-category revenue strategies.
- Expertise in pricing, promo ROI analysis, trade spend optimization, and P&L management.
- Strong experience in forecasting, scenario planning, and financial modeling.
- Excellent stakeholder management, influencing, and leadership skills.
- Ability to lead through ambiguity, manage multiple priorities, and deliver in a fast-paced, high-stakes environment.
- Proven leadership in designing and scaling Perfect Store or in-store excellence programs
- Strong understanding of retail environments, shopper behavior, and e-commerce platforms
- Analytical, collaborative, and capable of influencing senior stakeholders
