Salesforce Marketing Cloud

Experience Level: 5+ Years

Required Skills: Development, Integrations , HTML/CSS , SQL , AMP, Automations/Journey , Email ,SMS , Data Extensions/list , Admin , CRM

Job Description:

Setting up campaigns and communications (plans & schedules), Creating data segmentation and targeting based on the campaign requirements and available data extensions and data filters

Scheduling and deployment of email marketing, SMS and Push Notifications using Salesforce Marketing Cloud and other available platforms for communication dispatch

Monitoring and reporting on the campaign performance (communication performance) using SFMC and other platforms

Working closely with IT team on any development, integration and other custom requirements required for campaign setup, dispatch, and reporting

Create multi-market email templates using AmpScript

Create customer journey based on Communication strategy on Salesforce Marketing Cloud (using Journey Builder/Automation Studio) and working with IT on any development and integrations

Validate data points and quality to facilitate efficient customer communications

Setup and validate Loyalty promotions on the loyalty tool to feed into customer journey (trigger comms) and campaigns comms managed via Salesforce Marketing Cloud

Deliver on using A/B Testing and other metric for communication performance

Monitor dispatch metric using key KPIs such as dispatch SLA, first-pass accuracy, on time delivery, time to market with %age accuracy

Links and Landing Page management on Content Management System (CMS)