Salesforce Marketing Cloud Specialist

Equitiis a pioneering fintech firm and world-class provider of multi-asset fintech products - from liquidity solutions to in-house tech hubs to online trading platforms. With over 400 global specialists in 9 languages,Equitiprovides clients with access to individual, professional, and institutional brokerage services in Europe, the Middle East, and Africa.

At Equiti, we believe that financial opportunities can unlock potential for everyone, everywhere. We're on a mission to deliver accessible online trading products around the world through education and accessibility.

Think finance isstuffy Think again.

We seeEquitias a new breed ofbroker, and we are on the lookout for talented individuals who can perform and excel in a dynamic and innovative working environment, OurMarketingdepartmentwouldlike to welcome acreative

Salesforce Marketing Cloud Specialistfor afullyremote positionworking closely with our Dubai-based team.

Responsibilities

Roadmap & Innovation

• Feature Roadmap:Actively monitor the three annual Salesforce releases to ensure the business remains at the forefront of platform capabilities.

• Value Identification:Identify which new features, such as Data Cloud enhancements,AgentforceAI, or Einstein updates, will drive the most significant value for the business.

• Pilot Programmes:Lead Proof of Concept (PoC) initiatives for new Salesforce tools, ensuring they are validated against specific business cases before a full-scale rollout.

• Cross-Cloud Integration:Define and maintain the data architecture between SFMC, Sales/Service Cloud, and external data lakes to ensure a Single Source of Truth.

Performance & ROI

• ROI Analysis:Review campaign performance data to identify leaky buckets in the customer journey and propose technical solutions to resolve them.

• Measurement Framework:Collaborate with Analytics teams to implement robust tracking (e.g., GA4 integration) and attribution models to prove the ROI of specific SFMC features.

• Vendor & Stakeholder Management:Partner with the Salesforce Account Executive to ensure the business is utilising all entitlements within the contract and not overpaying for unused features.

Operational Excellence & Governance

• Best Practice Governance:Ensure the marketing team is using the platform efficiently, specifically focusing on the transition from static segments to real-time triggers.

• Data Lifecycle Management:Oversee the structure of Data Extensions, Contact Builder, and Data Cloud ingestion to ensure data is clean, reachable, and compliant with GDPR/PECR.

• Advanced Personalisation:Govern the use of dynamic content,AMPscript, and Einstein-driven recommendations to deliver sophisticated, 1-to-1 customer journeys.

• Omni-channel Orchestration:Lead the expansion of the platform beyond email into SMS (MobileConnect), Push, and WhatsApp, ensuring a cohesive multi-channel experience.

Experience Requirements

• Strategic Vision:Ability to translate What's new in Salesforce into How this makes us money.

• Certification:Salesforce Certified Marketing Cloud Consultant(Minimum) +Data Cloud Consultant(Preferred).

• Experience:5+ years, ideally with experience in a Product or Strategy capacity within a high-growth environment (like FinTech or E-commerce).

With energy, drive, and imagination,there'sno limit to where your career can go atEquiti. With a diverse workforce and geographical spread of offices, we strongly support career development initiatives as well asprovidea range of opportunities for professional and life experiences.

Equitiis an equalopportunityemployer.

Equiti refers to a group of companies consisting of seven regulated financial services companies licensed tooperatein the respectivejurisdictionsof their incorporation, in addition to our tech and marketing hubs.Equitihaspresencein Africa, Europe,and the Middle East.