Scrum Master (SEO)

We are looking for a Scrum Master with SEO expertise who understands both Agile project

management and the technical and strategic aspects of SEO. The ideal candidate will support

our SEO teams by ensuring efficient workflows, removing blockers, and helping teams deliver

high-quality website optimization projects aligned with current Google algorithms, search

guidelines, and emerging AI trends.

In this role, you will act as a facilitator between SEO specialists, developers, content teams, and

management, ensuring smooth project execution while continuously improving processes and

team productivity.

You should be comfortable working in a fast-paced SEO environment, managing multiple

projects simultaneously, and guiding teams using Scrum methodologies.

Key responsibilities:

Facilitate Scrum ceremonies including sprint planning, daily stand-ups, sprint

reviews, and retrospectives.

Work closely with the Product Owner to plan, organize, and assign tasks across SEO

projects and teams.

Ensure the team clearly understands project goals, scope, and priorities.

Support the SEO team in delivering projects related to technical & onsite SEO,

coordinate with other teams..

Monitor project progress and help remove blockers that slow down the team.

Maintain and improve Agile processes, workflows, and documentation.

Track project performance and prepare weekly and monthly progress reports.

Coordinate communication between the Product Owner, the SEO experts, and the

stakeholders.

Identify opportunities to improve internal processes and project execution.

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Help the team manage workloads and improve time management and task

prioritisation.

Create and maintain project documentation, workflows, spreadsheets, and process

maps.

Stay up to date with Google search guidelines, algorithm updates, SEO best

practices, and AI developments impacting SEO.

Support quality assurance activities when necessary to ensure project deliverables

meet expected standards.

General skills, knowledge and requirements:

Minimum 1 year experience as a Scrum Master or Agile Project Manager.

Fluency in English (written and spoken).

Practical experience or strong knowledge of SEO, including website optimization

processes.

Understanding of Google search algorithms, ranking factors, and SEO best practices.

Familiarity with current SEO trends and the role of AI in search and digital marketing.

Experience coordinating cross-functional teams (SEO, content, development,

marketing).

Strong organisational and project management skills.

Excellent communication and facilitation abilities.

Ability to identify problems quickly and remove obstacles for the team.

Strong attention to detail and ability to manage multiple projects simultaneously.

Proficiency with Google Workspace, project management tools, and spreadsheets.

Nice to Have:

Scrum Master certification (CSM, PSM or similar).

Hands-on experience with SEO tools (Ahrefs, SEMrush, Screaming Frog, Google

Search Console, etc.).

Experience working in digital marketing or SEO agencies.

Basic understanding of technical SEO or website development processes.

Personal Qualities

Strong leadership and facilitation skills

Excellent organizational and time-management abilities

Problem-solving mindset

Team-oriented attitude

Proactive and adaptable in a fast-changing industry