Job Summary:
We are looking for a highly skilled and experienced SEO Specialist to join our team. The ideal candidate will be responsible for conducting in-depth keyword research, creating and optimizing website content, improving on-page and off-page SEO, managing technical SEO issues, and ensuring ongoing performance monitoring. This role is crucial for driving organic traffic, improving search engine rankings, and maintaining a strong online presence.
Key Responsibilities:
- Conduct comprehensive keyword research to identify high-value opportunities and optimize website content accordingly.
- Develop and implement effective on-page and off-page SEO strategies to improve rankings and drive organic traffic.
- Write and optimize website content, ensuring it aligns with SEO best practices and brand voice.
- Identify and resolve technical SEO issues (site speed, indexing, crawlability, structured data, etc.).
- Manage and update website content regularly to maintain SEO health and relevance.
- Monitor and analyze SEO performance using tools such as Google Search Console, Google Analytics, and other SEO platforms.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
- Collaborate with the content, marketing, and development teams to ensure SEO goals are achieved.
Requirements:
- Proven experience as an SEO Specialist or in a similar role.
- Strong knowledge of keyword research, content optimization, and link-building strategies.
- Proficiency in on-page, off-page, and technical SEO practices.
- Experience with SEO tools such as Ahrefs, SEMrush, Moz, Google Search Console, and Google Analytics.
- Ability to analyze data, generate insights, and recommend actionable improvements.
- Excellent writing and communication skills in English.
- Familiarity with content management systems (CMS) such as WordPress.
What We Offer:
- A dynamic and collaborative work environment.
- Opportunities for professional growth and development.
