Search Engine Optimization Specialist

About Minova Global Tours & Egypt Day Trips

Minova Global Tours is a premium Destination Management Company (DMC) based in Cairo, specializing in crafting authentic travel experiences across Egypt, Jordan, and Dubai for international tour operators and travelers.

Egypt Day Trips (egyptdaytrips.com) is Minova's flagship B2C website a curated online platform showcasing expertly guided single-day excursions departing from Cairo, Luxor, Aswan, Sharm El-Sheikh, and Hurghada. The site targets high-intent international travelers searching for Egypt's iconic historical experiences, and organic search is its primary acquisition channel.

We are now hiring a dedicated SEO Specialist to own and grow the organic performance of Egypt Day Trips building it into the leading authority for Egypt day tour searches globally.

The Role

As SEO Specialist for Egypt Day Trips, you will be responsible for the full SEO strategy and execution of the website from technical foundations and on-page optimization to content creation and authority building. You will work closely with Minova's management team and report directly to the company's digital lead.

This is a hands-on, execution-focused role. You will not only plan but actively build writing content, implementing schema, running audits, and tracking performance week over week. A deep interest in Egypt travel and history is a genuine advantage in this role.

What You Will Do

Technical SEO

Conduct regular technical audits using Google Search Console, Screaming Frog, and Ahrefs/SEMrush

Identify and resolve crawlability, indexation, Core Web Vitals, and site speed issues

Implement and maintain structured data / schema markup: TravelAgency, TouristTrip, FAQPage, BreadcrumbList, and Review schemas

Manage XML sitemaps, robots.txt, canonical tags, and hreflang for international targeting

Monitor Google algorithm updates and proactively adapt the site's SEO posture

On-Page & Content SEO

Perform keyword research focused on Egypt day tours, excursions, and historical site queries across US, UK, EU, and Australian markets

Write and optimize meta titles, meta descriptions, H1s, and page content with strong E-E-A-T signals

Build and maintain a content silo architecture across destination, tour type, and departure city pages

Create new SEO-optimized tour pages, destination guides, and travel blog content

Develop and optimize country-specific landing pages targeting key source markets

Off-Page & Authority Building

Plan and execute link-building outreach targeting Egypt travel blogs, tour directories, and travel media

Build digital PR opportunities around Egypt travel content and seasonal campaigns

Monitor and disavow toxic backlinks; manage the site's link profile health

Reporting & Analytics

Track rankings, organic traffic, CTR, and conversions via GSC and GA4

Deliver weekly/monthly SEO performance reports with clear insights and next actions

Identify high-opportunity underperforming pages and prioritize optimization accordingly

What We Are Looking For

Required

2+ years of hands-on SEO experience, ideally within travel, tourism, or hospitality

Proven command of Google Search Console and Google Analytics 4

Solid understanding of technical SEO, on-page optimization, and content strategy

Experience with WordPress CMS and basic HTML/CSS for SEO-level edits

Familiarity with schema markup implementation for travel or e-commerce sites

Strong written English able to write and edit compelling, SEO-optimized travel content

Analytical mindset comfortable interpreting data and translating it into action

Nice to Have

Genuine interest in or knowledge of Egypt's history, landmarks, and travel geography

Experience with Ahrefs, SEMrush, or Screaming Frog

Familiarity with international SEO (hreflang, geo-targeting, multi-market keyword research)

Exposure to AI-assisted SEO workflows or content automation tools

Understanding of Core Web Vitals and page experience optimization

What Minova Offers

Competitive salary commensurate with experience

A focused, single-site SEO role with real ownership and measurable impact

Work within a premium DMC at the heart of Cairo's international travel sector

Direct exposure to global travel markets US, UK, Europe, and Australia

Supportive team environment with direct access to decision-makers

Opportunity to grow into a Head of SEO or Digital Marketing Lead role as the brand scales

On-site role in Cairo with a structured, collaborative work environment

How to Apply

Send your CV and a brief note highlighting your most impactful SEO result a ranking win, traffic recovery, or content project you are proud of. If you have a GSC screenshot or case study to share, even better.

We review every application personally and respond within a few days.