Search Engine Optimization Team Lead

About Us

Established in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 70 million registered users. We offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class.

Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user-friendly platform has been designed from the ground-up using best-in-class infrastructure to provide our users with the industry's safest, fastest, fairest, and most transparent trading experience. Built on customer-centric values, we endeavour to provide a professional, 24/7 multi-language customer support to help in a timely manner.

As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space.

Key Responsibilities

1.Global SEO Ownership

Own and execute SEO strategy across multi-country and multi-language websites

Manage and optimize 1M+ indexed pages across clustered domains and properties

Design scalable SEO architectures for country folders, language variants, subdomains, and large content ecosystems

Balance global SEO consistency with local market performance

2.Technical and JavaScript SEO Leadership

Work hands-on with JavaScript frameworks such as React, Next.js, and Vue

Partner closely with engineering teams on rendering strategies including SSR, ISR, and CSR

Improve crawlability, indexation, site performance, and Core Web Vitals Lead log-file analysis, crawl budget optimization, and index control at scale

3.Programmatic, Semantic, and Geo SEO

Design and scale programmatic SEO systems capable of generating thousands to millions of pages

Build semantic topic clusters, entity-based content systems, and internal linking frameworks

Implement geo-specific and market-specific SEO strategies

Ensure content quality governance, index hygiene, and long-term sustainability

4.Al-Driven SEO and Search Evolution

Leverage Al tools and automation in daily SEO workflows including analysis, content systems, experimentation, and reporting

Understand how large language models work and how content is retrieved, summarized, and referenced

Optimize content and site structure for Al-powered search and discovery

Extend SEO strategy beyond traditional search results into emerging Al-driven surfaces

5.Leadership, Ownership, and Accountability

Act as the global SEO owner with full accountability for performance and outcomes

Lead, mentor, and develop SEO team members and external partners Drive prioritization, execution discipline, and delivery across initiatives

Collaborate closely with Product, Engineering, Content, Data, and Regional teams

Translate SEO performance into clear business impact for senior leadership

Must Have

• 7 to 10+ years of SEO experience with significant exposure to large-scale platforms
• Proven experience managing more than 1M indexed pages
• Strong international and multilingual SEO experience
• Hands-on technical SEO expertise
• Experience working with JavaScript-driven websites in production
• Proven programmatic SEO execution
• Strong ownership and accountability mindset
• Hands-on team leadership experience
• Ability to effectively leverage Al in daily SEO tasks and workflows

Why Join Us

At Bybit, we are committed to fostering a supportive and enriching work environment.

Our benefits include:

• Study Growth Fund: We support your professional development and continuous learning.
• Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
• Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
• Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.