Senior B2B Marketing Specialist

Connectalents is a leading recruitment and HR solutions company in MENA is seeking to hire Senior B2B Marketing Specialist in Sheraton for a leading provider of advanced technology solutions across the Middle East & Africa, specializing in Cloud, Data Analytics, AI, and Digital

Job Role:

We are looking for a with strong experience in the IT / Technology sector to lead and execute marketing initiatives that drive brand awareness, qualified lead generation, and business growth.

Key Responsibilities:

• Develop and execute comprehensive marketing plans aligned with business and commercial objectives.  

• Lead B2B lead generation activities across digital and relevant marketing channels.  

• Manage and optimize the company's digital and social media channels.  

• Develop, edit, and manage high-quality marketing content across different platforms.  

• Plan and execute digital marketing campaigns to generate qualified leads and increase engagement.  

• Develop and maintain the marketing content calendar and ensure timely execution.  

• Monitor campaign performance, analyze results, and recommend improvements.  

• Conduct market and competitor research within the IT / Technology industry to identify new opportunities.  

• Work closely with Sales and Business Development teams to align marketing activities with lead generation and revenue objectives.  

• Manage marketing activities end-to-end, from planning and strategy to execution and performance tracking.  

• Ensure consistent brand positioning and messaging across all marketing channels.  

• Take ownership of marketing initiatives and ensure successful execution within agreed timelines.

What are we looking for:

• 6–8 years of experience in Marketing.  

• Mandatory experience within the IT / Technology sector.  

• Proven experience in B2B marketing and lead generation.  

• Strong experience managing digital marketing and social media channels.  

• Strong content creation, editing, and content management skills.  

• Hands-on experience in developing and executing marketing plans and campaigns.  

• Strong understanding of digital marketing channels, lead generation strategies, and campaign performance.  

• Experience working closely with Sales / Business Development teams to support lead generation and business growth.  

• Strong analytical, communication, and stakeholder management skills. 

• Ability to manage multiple priorities and take full ownership of marketing activities.  

• Senior-level mindset with the ability to develop plans, make decisions, and drive execution independently.