Job Overview
We are looking for a creative and execution-focused Content Creator to produce engaging, platform-native content for our brand and clients across social media and digital channels. The ideal candidate understands how to turn ideas into compelling content formats such as short videos, captions, carousels, scripts, and social media posts that attract attention and drive engagement.
This role is responsible for content ideation, content production support, and adapting content to fit each platform's style, audience behavior, and trends.
Key Responsibilities
- Create engaging content for social media platforms such as Instagram, TikTok, LinkedIn, Facebook, and YouTube.
- Generate creative content ideas based on the brand's goals, target audience, and current trends.
- Write scripts, captions, hooks, headlines, and post copy tailored to each platform.
- Work closely with designers, videographers, editors, and account managers to bring content ideas to life.
- Participate in content shoots and support the execution of video and visual content.
- Adapt content into multiple formats, such as reels, stories, static posts, carousels, blogs, or short-form videos.
- Monitor social media trends, viral formats, and audience preferences to keep content fresh and relevant.
- Ensure content is aligned with the brand tone of voice, messaging, and campaign objectives.
- Review and improve content based on feedback from the team and performance insights.
- Assist in content calendar execution and ensure deadlines are met.
Qualifications
- Bachelor's degree in Marketing, Communications, Media, Journalism, or a related field is preferred.
- 13 years of experience in content creation, copywriting, social media content, or a similar role.
- Strong writing and storytelling skills in English and/or Arabic, depending on business needs.
- Good understanding of how content works across different digital platforms.
- Ability to create platform-specific content, especially for short-form and social media formats.
- Basic understanding of content performance metrics such as reach, engagement, watch time, CTR, and saves.
- Strong creative thinking and attention to detail.
- Ability to work in a fast-paced environment and manage multiple content tasks.
Preferred Skills
- Experience in scriptwriting for reels, TikTok, or video content.
- Understanding of visual storytelling and content trends.
- Familiarity with tools like Canva, CapCut, Adobe Creative Suite, or similar tools.
- Experience working in an agency or digital marketing environment.
