Senior Content Creator

Job Summary

We are looking for a Senior Social Media Content Creator to lead the development of engaging and impactful content across multiple social media platforms. In this role, you will be responsible for creating compelling content that connects with audiences, strengthens brand presence, and drives engagement and conversions.

You will work closely with cross-functional teams including marketing, design, and analytics to ensure that content strategies align with broader business goals. The ideal candidate stays ahead of digital trends, understands evolving platform algorithms, and is passionate about creating innovative, social-first content.

Success in this role will be measured through key performance indicators such as engagement rates, content reach, audience growth, and campaign performance.

A typical day includes:

- Social Media Strategies: Develop & implement clients social media strategies either for existing clients or pitches, working on social media proposals from social media strategy, content pillars, content samples and create ideas that can be utilized in 360 campaigns

- Project Oversight & Content Architecture

- Workflow Management: work on the strategic planning of content calendars, ensuring all campaigns are executed with technical precision and timing.

On-Set Innovation: Act as the lead digital strategist during productions, identifying opportunities to create high-value social-first assets alongside main shoots.

Copy & Script Leadership: Draft high-performing scripts for internal production and external influencers, bridging the gap between creative briefs and technical execution.

- Problem-Solving and Decision-Making: This role involves addressing challenges such as content performance issues, engagement fluctuations, and adapting strategies based on data-driven insights to make informed decisions.

- Collaboration with Cross-Functional Teams: Working with various departments like account management, design, and analytics to align content creation with overall business objectives, ensuring a cohesive brand voice and message.

- Leadership and Mentorship: Providing guidance to junior content creators, interns, or freelancers professional, and leading content strategy discussions to drive creativity and innovation within the team.

- Process Improvement and Innovation: Constantly seeking ways to optimize content creation processes, experiment with new formats or tools, and innovate to stay ahead of industry trends.

The Ideal Candidate Will Have:

- Experience Level: 4+ years of experience in social media management, content creation, digital marketing, or related roles.

- Educational Requirements: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

- Technical Skills: Proficiency in social media platforms and content management systems. Experience with graphic design tools is considered a plus.

- Soft Skills: Excellent communication skills, creativity, attention to detail, the ability to work under pressure, and strong project management capabilities.

- Industry Knowledge: Strong understanding of social media trends, algorithms, best practices, and compliance standards within the digital marketing landscape.

- Brand & Agency Experience (Preferred): Experience managing social media accounts for well-known brands or agencies.

- Mobile Content Creation: A strong portfolio demonstrating the ability to capture and produce compelling brand content using mobile devices. The ideal candidate should have an eye for lo-fi yet high-impact visuals that feel organic to social feeds while meeting rigorous brand quality standards.

- Certifications: Certifications in social media marketing, content strategy, or digital analytics are considered a plus.

- Emerging Technology Awareness: Familiarity with AI-powered content creation tools, AR/VR technologies, or interactive content formats.

- Campaign Growth & Innovation: Demonstrated success in scaling social media campaigns, driving organic growth, or implementing innovative content strategies.

- Languages: Proficiency in English and Arabic.

All candidates must upload their portfolio along with their CV here: [Confidential Information]

*Only shortlisted candidates who meet our requirements will be contacted.*