Company Description
Our Education For Investment is a technology solutions provider established in 2015 with a commitment to enhancing educational outcomes through collaborative efforts between educational institutions, parents, and students. The company focuses on bridging the gap between traditional education methods and modern technology by integrating education with contemporary communication tools and artificial intelligence. Our mission is to foster partnerships among educators, institutions, and families to deliver innovative and tailored solutions that meet the evolving needs of the educational community. By listening to our partners aspirations, we continuously develop products and services aligned with their goals and our vision for the future.
Role Description
- Write and optimize website pages, landing pages, and blog articles following SEO best practices.
- Conduct keyword research and apply proper on-page SEO (titles, meta tags, headers, internal linking, etc.).
- Create high-converting email content (newsletters, promo emails, drip campaigns, onboarding flows).
- Craft compelling copy for brochures, flyers, company profiles, and product sheets.
- Simplify technical or complex product information into clear, benefit-focused messaging.
- Maintain consistent brand tone across web, email, and offline marketing materials.
- Increase website organic visibility through content updates and SEO-driven structure.
- Write persuasive CTAs and headlines that support traffic, lead generation, and conversion goals.
- Work with designers to align written content with visual layouts and campaign concepts.
- Collaborate with product, sales, and marketing teams to gather accurate content inputs.
- Research competitors, customer pain points, and industry trends to enhance content performance.
- Track content effectiveness (traffic, rankings, CTR, open rate) and suggest improvements.
- Repurpose content across channels (website brochure email social when needed).
- Ensure all materials are error-free, brand-aligned, and delivered before deadlines.
Job Requirements- 24+ years of experience in content writing, copywriting, or digital marketing.
- Strong writing skills in[English / Arabic]with a proven portfolio.
- Solid understanding of SEO content structure and keyword intent.
- Ability to write both long-form (blogs, website pages), short-form, and printed materials (flyers, banners).
- Strong research and information-structuring skills.
- Basic familiarity with SEO tools (Semrush, Ahrefs, Google Search Console) is a plus.
- Strong attention to detail, deadline-driven, and able to manage multiple projects.
- Creative mindset with understanding of user psychology and marketing funnels.
- Experience in SaaS / EdTech / B2B industries is a plus (not mandatory).
