We are seeking a
Senior Content Marketing Specialist with a strong focus on
social media and
digital content to lead content creation, planning, and execution for Spark Education Platform and its network of schools.
This role is ideal for a hands-on content expert who can think strategically, own content calendars end-to-end, and translate brand and business objectives into engaging, high-performing content across digital and social platforms. The role requires fluency in both Arabic and English, a strong editorial mindset, and experience managing content across multiple brands or accounts.
Key Responsibilities
Content Strategy & Planning
- Develop and own comprehensive content strategies and content calendars for SEP's corporate channels and individual school accounts across social and digital platforms
- Translate brand, enrollment, and communication objectives into clear content themes, pillars, and storytelling angles
- Ensure a consistent tone of voice and visual direction aligned with corporate and school brand guidelines
Content Creation & Management
- Create, edit, and publish high-quality content including social posts, captions, reels, short-form videos, stories, carousels, and digital copy
- Oversee day-to-day execution of content calendars, ensuring timely publishing and platform-specific optimization
- Adapt and localize content for different schools, audiences, and platforms while maintaining brand cohesion
Social Media & Community Engagement
- Manage and grow social media presence across platforms such as Instagram, Facebook, LinkedIn, TikTok, X (Twitter), and YouTube
- Monitor comments, messages, and mentions, ensuring timely and appropriate engagement
- Support social listening and handle sensitive issues or crisis communication in coordination with internal stakeholders
Performance Tracking & Optimization
- Track content and social media performance using analytics tools and platform insights
- Analyze KPIs such as engagement, reach, follower growth, traffic, and conversions
- Produce regular performance reports with insights, learnings, and content optimization recommendations
Campaign & Cross-Functional Collaboration
- Support and execute content-led campaigns for brand awareness, school launches, enrollment, and community engagement
- Collaborate closely with admissions, school leadership, marketing, and communications teams to surface stories, achievements, and key moments
- Coordinate with external agencies, videographers, photographers, or freelancers when required
Requirements
Education & Experience
- Bachelor's degree or Diploma in Marketing, Communications, Journalism, Media, or a related field
- 3-4+ years of experience in content marketing or social media roles, ideally within education, lifestyle, or multi-brand environments
- Proven experience managing content calendars and content execution across multiple accounts
- Fluency in English and Arabic (written and spoken) is required
Skills & Competencies
- Strong copywriting, editing, and storytelling skills for digital and social platforms
- Deep understanding of social media best practices, trends, and platform nuances
- Experience with content scheduling and analytics tools (e.g., Hootsuite, Sprout Social, Meta Business Suite, Google Analytics)
- Ability to create or brief basic visual and video content using tools such as Canva or Adobe Creative Suite
- Excellent organizational skills with the ability to manage multiple brands, calendars, and priorities simultaneously
Personal Attributes
- Strategic yet hands-on, with a strong sense of ownership and accountability
- Creative, detail-oriented, and proactive in identifying content opportunities
- Passion for education and community impact
- Strong interpersonal and communication skills for cross-functional collaboration
