Job Summary:
GS1 Egypt is seeking a creative and detail-oriented Copywriter to develop engaging, accurate, and impactful content across multiple channels. The ideal candidate will be responsible for crafting compelling messaging that aligns with GS1 Egypt's brand voice, supports marketing initiatives, and enhances audience engagement.
Key Responsibilities:
- Develop and manage social media content calendars, ensuring consistent and timely publishing across platforms.
- Write high-quality blog articles
- Create engaging newsletters to communicate updates, insights, and announcements to stakeholders.
- Produce clear, user-friendly website content that reflects GS1's services, solutions, and brand identity.
- Develop persuasive and accurate print materials, including brochures, flyers, and corporate documents.
- Collaborate with marketing, design, and product teams to ensure content aligns with campaign objectives.
- Conduct research to understand industry trends and target audience needs.
- Ensure all content adheres to GS1 Egypt brand guidelines and maintains consistency in tone and messaging.
- Edit and proofread content to ensure high standards of quality and accuracy.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Proven experience as a Copywriter.
- Strong writing, editing, and storytelling skills in English and Arabic.
- Experience in content planning and managing social media calendars.
- Ability to adapt tone and style for different audiences and platforms.
- Familiarity with SEO best practices is a plus.
- Strong attention to detail and time management skills.
