Senior Demand Planner

We are a fashion retail group that started as a denim specialist in 1988 and has grown into a leading regional fast-fashion player.

Today, we operate over 600 stores, employ more than 7,000 people, and generate close to $1 billion in revenue, supported by a strong and growing online presence.

We offer clothing, footwear, and accessories for women, men, and children, while expanding into new categories such as home and beauty. Our ambition is simple: make fashion inspiring, accessible, and constantly evolving.

Now entering a new phase of international expansion from our global headquarters in Dubai, we are strengthening our merchandising and planning capabilities to support this growth.

Our vision is to combine decades of retail expertise with modern data-driven practices — enabling better forecasting, smarter allocation, and stronger product availability across all markets.

We move fast, adapt boldly, and aim to make everyday fashion both beautiful and attainable for millions.

The role

We are looking for a Demand Planning & Allocation Manager to support our product and retail teams in optimizing stock availability and driving commercial performance across our store network.

This role sits at the intersection of data, product, and operations. It plays a critical role in translating large volumes of sales and inventory data into actionable decisions that impact product availability, sell-through, and overall store performance.

You will work closely with Store Product Management, Buying, Merchandising, and Retail teams to ensure that the right products are available in the right locations at the right time.

This position requires a highly analytical mindset, strong business understanding, and the ability to operate in a fast-paced, international retail environment.

Key responsibilities

Lead demand forecasting and stock planning across multiple regions, ensuring alignment with commercial objectives and seasonal strategies

Develop allocation models and inventory strategies to maximize product availability and optimize stock distribution across stores

Analyze sales performance and identify opportunities to improve sell-through, reduce stock imbalances, and optimize inventory flow

Partner with merchandising and retail teams to anticipate demand shifts and adjust planning assumptions accordingly

Support business decision-making through advanced analytics, forecasting tools, and performance tracking

Collaborate with cross-functional teams to ensure alignment between planning, buying, and store operations

Continuously improve planning processes, tools, and methodologies to increase accuracy and efficiency

Profile requirements

Strong experience in demand planning, allocation, distribution, or retail analytics

Strong background in retail planning, merchandising analytics, or business controlling within a fast-paced retail environment

Advanced analytical skills with strong proficiency in Excel and planning/forecasting tools

Ability to translate complex data into clear, actionable business insights

Strong understanding of retail KPIs, stock management, and product lifecycle dynamics

Experience working in international retail environments with multi-market exposure

Strong collaboration and communication skills, with the ability to work effectively across multiple teams