Summary:
We are seeking a Senior Digital Marketing Specialist with strong experience in the construction sector. The ideal candidate will lead digital marketing initiatives, drive SEO strategies, create compelling content, and manage social media campaigns to strengthen our brand presence.
Key Responsibilities:
- Develop and execute digital marketing strategies aligned with business goals
- Lead SEO planning and implementation (on-page, off-page, technical SEO)
- Create high-quality content (blogs, articles, case studies, website copy, brochures)
- Manage and grow social media presence across platforms (LinkedIn, Facebook, Instagram)
- Plan and execute paid campaigns (Google Ads, LinkedIn Ads)
- Analyze performance metrics and prepare monthly reports
- Coordinate with project and internal teams for content and marketing support
- Monitor industry trends and competitor activities
Requirements:
- Bachelor's degree in Marketing, Business, or related field
- Proven experience in digital marketing within the construction industry
- Strong SEO expertise and content creation skills
- Excellent knowledge of social media marketing
- Good understanding of Google Analytics, SEO tools, and CMS
- Strong communication, creativity, and project management skills
