Job Description
Develop and execute innovative and data-driven digital marketing strategies that align with overall business objectives.
Collaborate with cross-functional teams to integrate digital initiatives with broader marketing and business strategies.
Take ownership of digital marketing budgets, ensuring efficient allocation of resources across various channels and campaigns.
Lead the conceptualization, development, and execution of creative digital campaigns that resonate with the target audience and elevate brand visibility.
Collaborate with in-house creative teams or external agencies to produce compelling visual and written content for digital channels.
Collaborate with media agencies in the media planning on different social media channels, monitor performance metrics and adjust strategies to maximize ROI.
Implement A/B testing methodologies to refine campaign elements, maximizing engagement and conversion rates.
Develop and maintain relationships with key media outlets, influencers, and industry thought leaders to enhance the company's digital presence.
Create and execute PR strategies that leverage digital platforms, including press releases, online interviews, and other media placements.
Desired Candidate Profile
Profile:
Bachelor's Degree in Marketing or Mass Communication
4 to 6 years in digital marketing, and content creation & preferably in media
Marketing or Mass Com background experience
Preferably with agency experience
Education:
Bachelor of Business Administration(Management)
Gender:
nm
Nationality:
Any Nationality
