Mumzworld is the leading digital commerce platform for mothers and families in the GCC region.
Trusted by millions, we are the region's go-to destination for baby, mother, and child essentials and we're just getting started. Our next chapter is bold: building the region's most ambitious Super App for families integrating e-commerce, pharmacy, healthcare, education, and more.
With 300+ team members across the UAE, Saudi Arabia, Egypt, and remote locations in Europe, Asia, and Africa, we're growing fast. We're looking for professionals who combine business rigor with a builder's mindset entrepreneurial thinkers, data-driven decision-makers, and strong collaborators who prioritize people, culture, and long-term impact.
Join us as we shape the future of family living in the region.
We are now looking for a Senior English Copywriter who combines agency-level creativity with e-commerce performance thinking.
Role Overview
This is not a junior execution role.
We are looking for a senior thinker who can:
- Translate brand strategy into powerful messaging systems
- Write emotionally intelligent copy that still converts
- Move fast in a performance-driven environment
- Maintain brand consistency across multiple touchpoints
You will work closely with Brand, CRM, Product, Paid Media, and Commercial teams to shape the English voice of Mumzworld.
Key Responsibilities
Brand & Strategy
- Own and evolve the English tone of voice
- Develop messaging frameworks aligned with brand pillars
- Ensure brand consistency across all channels
Campaign & Creative
- Lead campaign copy development from concept to execution
- Write high-impact headlines and narratives
- Contribute strategically during campaign ideation
Performance & Quick Commerce
- Write high-converting copy for paid ads, landing pages, and app banners
- Craft push notifications for time-sensitive quick commerce environments
- Understand urgency without sounding pushy
- Optimize messaging to improve CTR and reduce bounce rates
UX & Product Copy
- Develop clear, helpful microcopy
- Simplify complex information into reassuring messaging
- Support life-stage based communication journeys
Leadership
- Provide feedback to junior copywriters
- Raise the overall writing standard of the team
- Confidently present and defend copy decisions
Mandatory Requirements
- 5+ years of professional copywriting experience
- Strong agency background with campaigns in portfolio
- Proven experience in e-commerce environments
- Exceptional English proficiency level, native or near-native fluency
- Strong portfolio showcasing both brand and performance work
- Experience working remotely in structured environments
We Are Looking For Someone Who
- Thinks strategically, not just tactically
- Understands conversion psychology
- Can shift between emotional storytelling and high-urgency messaging
- Knows how to write fast without compromising quality
- Understands that we are helping a mum choose, not simply pushing a sale
