Senior Graphic Designer

Go Native

Egypt, Cairo

3-5 Years

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Posted 8 days ago
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Job Description

We are seeking a hybrid Senior Graphic Designer & Art Director who combines strong hands-on design expertise with high-level visual direction. This role is responsible for shaping the brand's visual identity, leading creative execution across all touchpoints, and ensuring a cohesive, compelling brand presence across campaigns, retail, and digital platforms.

Responsibilities

Branding & Design Execution

Lead the design and development of brand identity assets, including logos, packaging, marketing collateral, digital content, and showroom visuals.
Produce high-quality visual designs aligned with brand strategy, storytelling, and seasonal campaigns.
Ensure consistency, quality, and evolution of all visual touchpoints while maintaining and enhancing brand guidelines.

Art Direction & Visual Leadership

Define and drive the overall visual direction of campaigns, photoshoots, content, and retail experiences in alignment with marketing objectives.
Translate creative concepts into clear visual systems, mood boards, styling direction, layouts, and storytelling frameworks.
Direct and supervise photoshoots, content production, and visual executions to ensure strong aesthetic quality and brand coherence.
Review and approve final creative outputs across digital, print, and in-store environments.
Create Storyboards for our Intel Content framework

Collaboration & Project Management

Collaborate closely with teams to produce creative materials that support campaigns and brand narratives.
Manage multiple creative projects from concept through execution while meeting deadlines and business objectives.
Work with external vendors, photographers, stylists, to deliver high-quality creative outputs.

Private Label & Product Art Direction

Lead the creative direction and visual identity of Go Native's Private Label collections, ensuring a clear and recognizable design signature across seasons.
Collaborate closely with the Fashion Design Lead to align on:
Collection themes and seasonal concepts
Color palettes, patterns, prints, and trims
Fabric storytelling and product mood direction
Develop and oversee the execution of private label branding assets, including:
Hangtags, labels, packaging, and care tag
Size labels, woven labels, and embroidery/print placements
Collection naming, visual codes, and product identity system
Create seasonal Moodboards, Concept Boards, and Visual Direction Decks to guide product and marketing execution.
Art direct private label lookbooks, campaign shoots, and e-commerce product photography, ensuring styling and presentation match the brand positioning.
Ensure strong alignment between product design and marketing outputs by directing:
Product launch visuals
Key visuals for private label campaigns
Social media storytelling for collections

Team Development & Innovation

Mentor and guide junior designers, fostering creative growth and strong design standards within the team.
Stay updated on global design, fashion, and visual communication trends to keep the brand fresh, relevant, and competitive.
Contribute to long-term brand building through innovative visual ideas and creative experimentation.

Qualifications

3+ years of experience in graphic design with a strong focus on branding, preferably in fashion or retail.
Proven experience in art direction, including campaigns, photoshoots, or visual storytelling projects.
Exceptional creativity with a refined aesthetic sense and strong attention to detail.
Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and relevant design tools.
Strong portfolio showcasing branding systems, campaign visuals, and art direction work.
Excellent communication, presentation, and cross-team collaboration skills.
Ability to manage multiple projects in a fast-paced, deadline-driven environment.
Passion for local culture, fashion, and sustainable brand growth.
Portfolio link required