Senior Manager Digital Marketing (UAE National Only)

JOB PURPOSE

Oversee the Digital Marketing strategy of RTA and direct the digital marketing team to promote various RTA products and services.

KEY RESULTS ACCOUNTABILITIES

# Develop and manage digital marketing campaigns.

# Continuously drive new innovative ideas and creation of new online promotional opportunities and channels to promote RTA's products and services.

# Utilize data and analysis to optimize spend and Return of Investment (ROI) of digital channels.

# Coordinate with agencies to ensure holistic communication of media campaigns.

# Manage digital agencies /vendors for creative development of digital marketing materials and advertisements.

# Perform other responsibilities associated with the position as appropriate.

# Responsible for managing significant digital marketing projects ensuring that they are delivered within budget and scope.

# Meet with agencies / stakeholders on regular basis to review website performance and ensure integration of insights into digital marketing strategy.

# Review & report on analytics for website, social media and digital advertising.

# Ensure optimal utilization of digital acquisition channels & content and ensure the user and customer experience through these channels is as per set standards and is constantly improved to deliver against user and customer needs.

# Create content and design layout for e-marketing for various services and products

# Develop and manage the digital marketing team.

# Develop integrated social media marketing communication programs to support campaigning and other strategic or operational initiatives to promote RTA services, smart services, mobile applications etc.

# Drive and develop an integrated digital marketing strategy for RTA.

# Develop, create and manage the online marketing strategy for RTA.

# Create and maintain a communication plan to provide an overview of all social media and digital communications activity.

# Develop and execute plans to increase page views, unique visitors, dwell time and site stickiness to encourage repeat usage of RTA website.

# Leverage new technologies and digital marketing channels to increase traffic to RTA websites to promote RTA's products and services.

- Strictly Adhere to RTA Information Security policies, procedures, and processes.

- Strictly follow the Information Security data sharing guidelines for all internal and external data transfers.

- Immediately report any Information Security incidents to your line manager and IT support for prompt guidance and resolution.

- Actively participate in all assigned Information Security training and awareness sessions to enhance your knowledge and address potential Information Security risks.

- Always comply with instructions and guidance provided by your line manager in line to the Information Security

KNOWLEDGE, SKILLS AND EXPERIECE

# Bachelor's degree in marketing / media from a recognized University or what's equivalent.

# 14 years of working experience in Marketing including the digital sphere.

# Goal driven leader who maintains a productive climate and confidently motivates, mobilizes, and coaches employees to meet high performance standards.

# Results-driven achiever with exemplary planning and organizational skills, along with a high degree of detail orientation

# Flexible team player who thrives in environments requiring ability to effectively prioritize and juggle multiple concurrent projects.

# Highly analytical thinking with demonstrated talent for identifying, scrutinizing, improving, and streamlining complex work processes.

# Innovative problem-solver who can generate workable solutions and resolve complaints.

# Resourceful team player who excels at building trusting relationships with customers and colleagues.

# Computer-literate performer with extensive software proficiency covering wide variety of applications.

# Exceptional listener and communicator who effectively conveys information verbally and in writing.