Reed Recruitment Middle East is currently looking for Senior Manager -Ecommerce and Marketplace for Dubai Location.
Purpose of the Role:
The Senior Manager E- commerce is fully accountable for the end-to-end commercial performance, P&L delivery, and scalable growth of the Group's e-commerce and marketplace business.
The role leads E-Commerce technology, CMS, and last-mile operations, and works in strong strategic alignment with Digital & Offline Marketing team to drive profitable traffic and conversion growth.
1. E-commerce P&L ownership
- Own full E-commerce and marketplace P&L (revenue, gross margin, contribution margin)
- Deliver annual and quarterly revenue and profitability targets
- Develop commercial forecasts, budgeting, and demand planning
- Identify and unlock new revenue streams (bundling, exclusives, drops, marketplace growth)
- Drive key commercial levers: traffic, conversion rate, AOV, repeat rate, CLV
- Provide structured performance dashboards and business updates to leadership
2. Marketplace Strategy and Expansion
- Identify, onboard, develop and execute marketplace expansion strategy across Saudi Arabia, India, and GCC markets for our in-house brands
- Own pricing strategy, assortment planning along with the brand managers, and overall marketplace profitability
- Build scalable cross-border/local fulfilment models
- Ensure compliance with operational, financial, and regulatory frameworks in the respective countries
3. E-commerce Technology and Platform Governance
- Lead the E-commerce technology roadmap in partnership with the E-commerce Tech team constituting the internal and external engineering team
- Oversee CMS governance, on-site merchandising, catalog management, and site optimization
- Drive enhancements in UX, site speed, search, personalization, and checkout performance
- Constantly validating and improving integration between frontend, backend systems, ERP, and marketing platforms
4. Operations and Last-Mile Excellence
- Oversee fulfilment operations and last-mile delivery performance
- Monitor SLAs, return rates, refund cycles and customer satisfaction metrics
- Improve overall operational efficiency with the aim of reducing fulfilment time to flat 2 hours across all cities we operate.
- Align inventory planning with brand managers/coordinators
- Maintain premium service standards aligned with brand positioning by strengthening our own internal delivery fleet
5. Performance & Growth Alignment
- Align with Digital Marketing Manager & the performance marketing agency on traffic acquisition strategy and CAC targets
- Improve ROAS and contribution margin benchmarks
- Ensure marketing investments support profitability objectives
- Collaborate on funnel optimization and conversion growth initiatives
6. Analytics & Governance
- Define and govern unified KPIs across e-commerce and marketplace
- Track contribution margin, CAC, LTV, inventory turns, and return ratios
- Drive a structured test-and-learn culture
- Translate data into clear commercial action plans
7. Marketing & Creative
- Align the E-commerce trading calendar with the marketing team to ensure synchronized campaigns launches, product drops, and promotional initiatives
- Define and brief all creative requirements such as on-site & off-site banners, CRM, logo skinning, aligning with the trading calendar
8. Team Leadership and Cross-Functional Alignment
- Lead and develop:
- E-commerce Tech Manager & Assistant Tech Manager
- CMS Team
- Last Mile/Fulfilment Team
- Build & nurture a proactive, ownership-driven, and execution-focused culture
- Establish clear accountability frameworks and measurable KPIs
- Work closely with the Digital & offline/Content Marketing Manager & creative/performance marketing agency to ensure commercial coherence
Profile
- 8 to 10+ years of progressive experience in E-commerce and digital retail
- Experience working with reputable, structured, or high-growth E-commerce businesses
- Proven ownership of E-commerce P&L with demonstrated revenue and margin growth
- Track record of scaling E-commerce and/or marketplace businesses across markets
- Strong commercial acumen with deep understanding of contribution margin, CAC, LTV, and profitability levers
- Experience managing tech, CMS, operations, and cross-functional teams
- Marketplace expansion experience across GCC, Saudi Arabia, and/or India preferred
- Mature, commercially assertive leader with strong execution discipline
- Data-driven decision-maker with strong analytical capability
- UAE-based candidates preferred, however open to overseas candidates with relevant exposure