Company Description
Upshifters is a collective of dedicated and innovative digital marketing experts committed to taking brands to the next level. Our team prides itself on crafting impactful marketing strategies and delivering exceptional results. Centrally based, we provide a focused and client-centric approach to drive brand growth and market success. At Upshifters, we aim to empower businesses with creative and effective digital solutions tailored to their unique needs.
Role Description
This is a full-time on-site position based in Cairo, Egypt, We are seeking a results-driven Digital Marketing Strategist with 3+ years of experience to lead performance-driven strategies for automotive clients in the KSA market.
The ideal candidate understands the Saudi consumer landscape, automotive buying behavior, and digital transformation trends, and can integrate AI-powered tools into data-driven marketing strategies.
This role requires strong analytical thinking, strategic planning, and hands-on campaign oversight across paid media, content, performance marketing, and automation.
Qualifications
- 3+ years of experience in Digital Marketing Strategy.
- Previous exposure to automotive clients is highly preferred.
- Experience working in an agency environment is a MUST.
- Experience working on KSA market.
- Strong knowledge of Meta Business Manager & Google Ads.
- Experience with analytics tools (GA4, Google Tag Manager, Looker Studio).
- Understanding of AI-powered marketing tools and data-driven optimization.
- Strategic thinking & analytical mindset
- Strong presentation & communication skills
- Data-driven decision making
- Ability to manage multiple accounts simultaneously
Key Responsibilities
- Develop full-funnel digital marketing strategies tailored to automotive brands in KSA.
- Build quarterly and annual strategic roadmaps aligned with client KPIs.
- Conduct competitor analysis, market research, and audience segmentation.
- Lead performance marketing strategy across Meta, Google Ads, TikTok, Snapchat, and programmatic platforms.
- Develop media plans and budget allocation strategies.
- Utilize AI tools for predictive analytics, automation, personalization, and performance optimization.
- Analyze dashboards and generate insights-driven recommendations.
- Understand automotive buyer journey (awareness test drive lead showroom visit purchase).
- Develop campaigns for new car launches, seasonal offers, and dealer promotions.
- Present strategies and performance reports to clients professionally.
- Act as a strategic consultant and trusted advisor.
- Collaborate with creative, media buying, and content teams.
