Job Purpose:
The Marketing Senior Associate will support the execution of local store marketing initiatives and national campaigns, working closely with Operations and cross-functional teams to drive traffic, sales, and customer experience at store level. The role focuses on on-ground execution, coordination, and performance tracking, ensuring marketing plans are delivered efficiently and aligned with business objectives.
Key Responsibilities:
Brand & Marketing Strategy
- Assist in implementing short- and mid-term brand strategies to support transaction growth, sales, and profitability.
- Support execution of market-wide campaigns and ensure proper adaptation at store level.
- Conduct competitive and market analysis to identify opportunities and risks at local and regional levels.
Operation Excellence
- Work closely with Operations to ensure marketing initiatives are operationally feasible and executed without disruption.
- Coordinate with agencies on creative adaptations, timelines, and deliverables.
- Manage multiple initiatives simultaneously, ensuring deadlines, quality, and brand standards are met.
- Support operational teams with clear communication, guidelines, and tools for campaign execution.
Local Store Marketing & Execution
- Support the planning and execution of local store marketing activities, promotions, and initiatives in close collaboration with the Operations team.
- Ensure timely and accurate in-store execution of campaigns, materials, and activations across dine-in, takeaway, drive-thru, and delivery.
- Act as a key point of contact between Marketing, Operations, agencies, and suppliers to ensure smooth rollout of initiatives.
- Monitor store-level performance and provide insights and recommendations to optimize local marketing effectiveness.
Customer Experience
- Ensure all marketing initiatives enhance the customer experience and deliver clear value propositions.
- Support the development and execution of relevant, timely, and customer-focused messaging.
- Consider customer and partner experience across all touchpoints, especially in-store and on-premise.
Commercial Growth & Innovation
- Support the development and launch of new products, LTOs, and local initiatives.
- Identify opportunities to drive incremental traffic and sales through store-led activations.
- Flag potential risks, operational constraints, and business opportunities early.
Marketing Performance & Reporting
- Support tracking of campaign performance, sales impact, and ROI at store and market levels.
- Assist in monitoring product profitability and campaign effectiveness.
- Prepare regular updates on performance, learnings, and recommendations.
Team Collaboration & Leadership
- Work collaboratively with internal stakeholders to ensure alignment and execution excellence.
- Act as a brand ambassador, ensuring KFC brand standards are consistently upheld at store level.
Qualifications & Skills
Education& Experience
- Bachelor's degree in Marketing, Business Administration, or a related field.
- MBA is a plus.
- 34 years of experience in marketing, preferably within QSR, FMCG, retail, or agency environments.
- Strong exposure to local/store marketing execution is highly preferred.
- Experience working closely with Operations teams is a strong advantage.
- GCC / MENA market experience is a plus.
Skills
- Strong communication and stakeholder management skills.
- Ability to multitask and manage multiple priorities in a fast-paced environment.
- Solid analytical skills with the ability to interpret performance data.
- Strong organizational and project management capabilities.
- Fluent in English; Arabic is a strong advantage.
Key Competencies
- Execution Excellence: Strong focus on delivery and attention to detail.
- Collaboration: Works effectively with Operations and cross-functional teams.
- Customer-Centric Mindset: Understands and prioritizes guest experience.
- Adaptability: Comfortable in a dynamic, high-pressure environment.
- Results-Oriented: Focused on driving measurable business outcomes.
Why Join Americana Restaurants - KFC UAE team
This role offers an exciting opportunity to work with one of the world's most iconic brands, making a direct impact on the brand's growth in UAE. With a dynamic team, innovative marketing projects, and a focus on professional growth, being a part of the KFC UAE team is the perfect place for ambitious marketers to thrive.
