Senior Marketing Communications Specialist

About the Role

Safari Group is seeking a Senior Marketing & Communications Specialist to support the development and execution of the group's marketing strategy across its subsidiaries.

This role will play a key part in shaping Safari's brand positioning, driving marketing initiatives, and delivering high-quality materials that support business growth and strengthen the group's presence in the market.

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Key Responsibilities

Marketing Strategy Development

• Support the development of group-wide marketing strategies and annual marketing plans

• Contribute to defining brand positioning and messaging across subsidiaries

• Analyze market trends, competitors, and opportunities to guide strategic decisions

• Work closely with leadership to align marketing with business objectives

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Branding & Corporate Positioning

• Ensure a strong and consistent brand identity across Safari Group and its subsidiaries

• Support positioning across multiple sectors (Facilities Management, Construction, Technology, etc.)

• Maintain high standards across all communications and marketing outputs

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Campaign Management

• Plan and execute marketing campaigns across digital platforms, events, PR, and content

• Coordinate with internal teams and external agencies

• Ensure campaigns are aligned with overall strategy and deliver measurable results

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Presentations & Marketing Materials

• Develop high-quality corporate presentations, pitch decks, and proposals

• Support leadership and business teams with client-facing materials

• Translate complex business and technical concepts into clear, compelling content

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Reporting & Performance Tracking

• Monitor campaign performance and key marketing metrics

• Prepare regular reports with insights and recommendations

• Support continuous improvement of marketing effectiveness

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Events & Corporate Activities

• Support planning and execution of corporate events, exhibitions, and launches

• Provide marketing support across subsidiaries during key initiatives

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Qualifications

Education

• Bachelor's degree in Marketing, Business Administration, Communications, or related field

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Experience

• Minimum 5 years of experience in marketing

• Experience in strategy development and campaign execution

• Experience in corporate or multi-business environments is a strong advantage

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Skills

• Strong strategic thinking and analytical skills

• Advanced presentation and storytelling skills (PowerPoint is essential)

• Excellent written and verbal communication (Arabic & English)

• Ability to manage multiple projects and stakeholders

• Strong coordination and execution capabilities

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Preferred Tools

• Microsoft Office (PowerPoint, Excel)

• Marketing analytics tools

• CRM systems

• Basic knowledge of digital marketing platforms

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What We're Looking For

• A marketer who can think strategically and execute effectively

• Strong attention to detail and quality

• Ability to work across multiple business units

• Comfortable working in a fast-paced corporate environment