Senior Marketing Executive

Job Description

Senior Marketing Executive

General Information

Full-time | Dubai-based Global role | Reports to: Marketing Director

About the Role

We are looking for a creative and proactive Senior Marketing Executive to join our team.

This is a hands-on, execution-focused role for someone who thrives on turning strategy

into action - creating compelling content, managing campaigns, and driving engagement

across digital channels.

You will work directly with the Marketing Director, taking ownership of the day-to-day

marketing output. From content creation and social media to email campaigns and

website updates, you will play an active role in bringing our brand narrative to life, and

contributing to measurable impact on pipeline growth and customer adoption.

This is a fast-paced commercial environment where both speed and quality matter. The

business moves quickly, and we need someone who can prioritise, adapt, and deliver

without losing attention to detail.

Key Responsibilities

Content & Social Media

Develop and maintain a content calendar aligned to campaigns and business

priorities.

Plan, write and publish organic content across LinkedIn, Instagram, and other

relevant channels.

Bring consistent creativity and fresh, data-informed ideas, staying on top of

platform trends and audience insights.

Write in a clear, engaging voice that reflects our brand and resonates with

veterinary professionals and decision makers.

Email Marketing

Build, test and send email campaigns, from copywriting and layout through to

deployment and performance analysis.

Manage audience segmentation to ensure the right messages reach the right

people at the right time.

Website

Contribute to the content and messaging for a new website build, working closely

with the Marketing Director and external developers.

Manage ongoing website content updates via CMS, ensuring all pages are

accurate, on-brand, and optimised for user experience.

Performance Monitoring

Track, analyse and report on content and social media performance on a regular

basis.

Use data to draw actionable insights and refine future content and campaign

strategies.

Agency & Partner Coordination

Coordinate and review output from external agencies across SEO, paid search,

and creative.

Brief external partners clearly, manage feedback rounds, and ensure deliverables

are on-brand and on time.

Sales Enablement

Support the creation and updating of sales enablement materials, including

brochures, flyers, case studies, and presentation decks, ensuring they are

aligned with current campaigns and product updates.

Additional Skills (Advantageous)

Experience setting up and managing paid social campaigns on Meta, LinkedIn

and other relevant channels, with clear objectives, budget management, and

performance reporting.

Basic photography or video creation skills for social content is a plus.

Required experience & qualifications

3-5 years of experience in a marketing or digital communications role.

Exceptional copywriting and editing skills, with an eye for detail, design, and

brand consistency.

Hands-on experience with email marketing platforms (Mailchimp, HubSpot, or

similar).

Comfortable using analytics tools (e.g. Google Analytics, social media insights) to

review performance and draw actionable conclusions.

Highly organised, proactive, and able to manage multiple projects and deadlines

in a fast-paced environment.

Experience in veterinary, healthcare, or a related sector is a strong advantage.

Why this role matters

Marketing is central to how we build trust with the veterinary profession and drive

adoption of our solutions across the region and globally. The content you create, the

campaigns you execute, and the brand presence you build will have a direct and visible

impact on business growth. You will be shaping how our audience perceives us,

supporting clinic adoption of our solutions, and ultimately contributing to improving the standard of care for companion animals.