Overview : Sr. Marketing Specialist will be crucial for executing sales campaigns, customer campaigns, communication strategies, partnerships and alliances, marketing analytics.
Job Description :
Partnership Development:
- Identify and cultivate retail/ other strategic partnerships and alliances that align with the organization's goals and objectives.
- Conduct market research and analysis to identify potential partners for retail network expansion and offering FedEx services to small and medium businesses
- Develop and maintain strong relationships with key stakeholders at partner organizations.
- Negotiate partnership agreements and terms.
Marketing Strategy:
- Develop and implement comprehensive marketing strategies to support revenue growth through new business acquisition
- Create marketing collateral, including presentations, case studies, and marketing materials.
- Coordinate marketing campaigns and promotions to drive awareness and engagement.
- Measure and analyze the effectiveness of marketing initiatives to optimize results.
Demand generation events:
- Plan and execute demand generation events to target small and medium businesses
- Identify opportunities, market segments, industry and geographical clusters to target small and medium businesses.
Product and value proposition enhancements:
- Identify customer experience, product and value proposition gaps vs. competition
- Work with cross functional teams to address value proposition gaps, hindering growth.
Reporting and Analysis:
- Track and analyze key performance indicators (KPIs) related to partnership success.
- Prepare regular reports on partnership activities and results.
- Provide insights and recommendations for driving revenue growth and new customer acquisition.
Requirements:
Bachelor's degree in Marketing, Communications or any related discipline
- Minimum 4 years of experience in developing marketing strategies and campaign development in a multinational organization
- Candidate must be currently based in Saudi Arabia
-Arabic Native speaker with ability to proficiently read and write in Arabic language
-Fluency in English
