Senior Media Buyer

Key Responsibilities

• Develop paid media strategies across Meta, Google Ads, TikTok, YouTube, programmatic, and other channels.
• Manage significant advertising budgets and allocate spend based on performance.
• Build campaigns for flights, hotels, packages, tours, and seasonal promotions.
• Analyze ROAS, CPA/CPL, CTR, conversion rate, revenue, and booking value.
• Optimize audiences, creatives, bids, placements, and landing pages.
• Coordinate with creative, sales, e-commerce, and revenue-management teams.
• Conduct A/B tests and identify new acquisition opportunities.
• Prepare performance reports and communicate results to management.
• Forecast campaign performance and manage monthly/seasonal media budgets.
• Stay informed about travel demand, competitors, destinations, and consumer behavior.

• 4+ years of experience in media buying or performance marketing.
• Strong experience with Meta Ads and Google Ads.
• Experience managing and optimizing paid media budgets.
• Strong analytical and reporting skills.
• Knowledge of ROAS, CPA, CPL, CTR, and conversion tracking.
• Travel, tourism, hospitality, or e-commerce experience is a plus.