Senior Media Buyer - Ecommerce

Job description:

- Develop and implement performance marketing strategies across channels such as PPC, SEO, social media, email, and display advertising.

- Monitor and analyze campaign performance metrics, providing actionable insights to improve ROI.

- Conduct A/B testing on creatives and landing pages to optimize conversion rates.

- Collaborate with cross-functional teams to align marketing efforts with business objectives.

- Manage budgets and allocate spending across channels to maximize effectiveness.

- Stay updated on industry trends and best practices in performance marketing.

- Utilize analytics tools (e.g., Google Analytics, SEMrush) to measure campaign performance and generate reports.

- Optimize website and landing page experiences for better lead generation and conversion.

- Specialized in remarketing & retargeting campaigns.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field.

- 4+ years of experience in performance marketing & digital marketing.

- Strong understanding of digital marketing channels and analytics tools.

- Experience with Google Ads, Facebook Ads, and other advertising platforms.

- Proficient in data analysis, tracking and performance metrics.

- Excellent communication and project management skills.

- Ability to thrive in a fast-paced, data-driven environment.

- Experience in e-commerce marketing.

Preferred Skills:

Experience in the e-commerce field.

Knowledge of SEO best practices and techniques.

Experience in e-commerce marketing.

Familiarity with marketing automation tool.