Location: Maadi - Full Time - 9AM : 6PM
Department: Marketing
Reporting To: Head of Marketing
About us:
Founded in 2020 by a group of visionary entrepreneurs dedicated to revolutionizing the e-commerce landscape. Operating across the UAE, Libya, Egypt and soon expanding in MENA Region. The platform provides consumers with a seamless shopping experience, offering a wide range of products and services across categories such as electronics, fashion, home dcor, and more.
Job Summary
We are looking for a Senior Media Buyer to own paid media planning, execution and performance optimization across our ecommerce platforms and private-label brands. You will plan, launch, and optimize multi-channel performance campaigns, working closely with our in-house creative, content, data/analytics, and ecommerce teams. This role is highly hands-on and requires proven experience driving profitable growth in ecommerceespecially with product-based and private-label brands.
Key Responsibilities:
1) Paid Media Planning & Execution
- Own the end-to-end execution of paid media campaigns: setup, targeting, tracking, optimization, scaling, and reporting.
- Build and manage structured campaign frameworks across prospecting, retargeting, and retention.
- Allocate budgets across channels based on performance signals and business priorities.
2) Ecommerce / brands Growth & Conversion Focus
- Optimize for full-funnel outcomes: traffic quality, conversion rate improvements, and purchase efficiency.
- Work with the ecommerce team to improve onsite performance (landing pages, product pages, checkout flow) through insights from ads.
- Apply merchandising and offer testing logic (bundles, promotions, pricing angles) to improve performance.
3) Creative Performance Management (With In-House Team)
- Translate performance insights into clear creative briefs for designers/video editors (hooks, angles, formats, UGC direction).
- Lead ongoing creative testing plans and iterate quickly based on winners/losers.
- Ensure ad creatives align with brand guidelines while being performance-driven.
4) Tracking, Attribution & Data Collaboration
- Ensure accurate tracking setups (pixels, events, catalog, product feeds) in coordination with dev/analytics teams.
- Monitor attribution performance and help interpret results across platforms and analytics tools.
- Maintain clean reporting dashboards and performance summaries for stakeholders.
5) Experimentation & Optimization
- Run a systematic testing roadmap: audiences, creatives, offers, placements, landing pages, bidding strategies.
- Identify scaling opportunities and reduce inefficiencies (wasted spend, overlap, frequency fatigue, weak funnels).
- Implement learnings across brands and product lines.
6) Cross-Functional Coordination
- Collaborate with brand, creative, content, ecommerce, and operations teams to align ad strategy with launches, stock, and seasonal priorities.
- Support product launches with go-to-market performance plans.
KPIs
Performance & Efficiency
- Quality of budget allocation decisions and spend efficiency
- Campaign profitability and overall return efficiency (as defined internally)
- Acquisition efficiency and cost stability over time
- Retargeting effectiveness and incremental lift contribution
Growth & Funnel Health
- Traffic quality and conversion performance improvements driven by paid media insights
- Funnel drop-off reduction through landing page and offer collaboration
- New customer growth and repeat purchase support via audience strategy
Operational Excellence
- Tracking reliability and clean event/data structure
- Reporting accuracy, insight depth, and actionability
- Cross-functional alignment with product availability, launches, and priorities
Qualifications
- Media Planning and Media Buying skills with proven expertise in managing multi-brand portfolios
- Strong Media Strategy development capabilities with a focus on crafting and executing impactful campaigns
- Analytical Skills for monitoring, evaluating, and optimizing campaign performance
- Excellent Communication skills for negotiation, collaboration with internal teams, and liaising with external vendors
- Demonstrated ability to manage budgets and maximize ROI
- Experience in managing campaigns for e-commerce or technology-focused brands is a plus
- Bachelor's degree in Marketing, Advertising, Business Administration, or a related field
- Proficiency in media buying tools and platforms
- Strong experience with ecommerce platforms (running purchase-optimized campaigns and managing full-funnel performance).
- Proven experience scaling product-based brands, ideally including private label / owned brands.
- Strong portfolio with case studies showing performance impact (campaign structure, creative tests, optimization approach, outcomes).
- Deep practical knowledge of at least one major paid ecosystem (Meta, Google, TikTok, etc.) and how to scale profitably.
Why Join Us:
- Collaborative and supportive work environment
- Opportunity to contribute to process improvements
- Professional growth and learning opportunities
