Company Description
School Of Public Speaking (SPS) is the first all-inclusive, dedicated public speaking destination in Egypt and the Middle East. SPS offers comprehensive, tailor-made learning journeys to address every aspect of public speaking. The programs cater to a wide range of audiences, including professionals, executives, spokespersons, children, and youth. SPS is committed to providing exceptional education in public speaking to empower individuals to communicate effectively and confidently.
- Job Title: Digital Marketing & Media Buyer
- Job Summary: The Digital Marketing & Media Buyer is responsible for planning, executing, and optimizing digital marketing campaigns across multiple platforms. The role focuses on paid media, performance marketing, and supporting organic digital activities to drive leads, brand awareness, and business growth.
- Key Responsibilities: Media Buying & Paid Advertising: Plan, execute, and optimize paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, LinkedIn Ads, and other digital platforms.
- Manage advertising budgets, bids, and campaign schedules to maximize ROI.
- Monitor campaign performance, analyze results, and optimize based on KPIs (CPC, CPA, CTR, conversions).
- Conduct A/B testing on creatives, audiences, and ad copies.
- Prepare weekly and monthly performance reports with insights and recommendations. Digital Marketing (Organic & Strategy):
- Manage and grow organic digital channels (social media, website, and email campaigns). Develop monthly digital marketing plans and campaign calendars.
- Coordinate content creation (copies, visuals, videos) aligned with brand and campaign goals. Support SEO and website optimization initiatives.
- Monitor digital trends, competitors, and market insights.
- Collaboration & Coordination: Work closely with design, content, sales, and training teams to align campaigns with business objectives. Coordinate with external vendors or freelancers when required. Ensure brand consistency across all digital platforms.
- Requirements & Qualifications: Bachelor's degree in marketing, Business, or a related field (preferred).
Proven experience as a Digital Marketer and/or Media Buyer.
Hands-on experience with Meta Ads, Google Ads, and LinkedIn Ads.
Strong analytical skills and experience with performance metrics and reporting tools.
Knowledge of SEO, social media management, and email marketing is a plus.
Creative mindset with strong copywriting and content direction skills.
Excellent communication skills and very good command of English.
Ability to manage multiple campaigns and meet deadlines.
