Senior Paid Ads & Performance Marketing Specialist (HNWI | Education | US & UAE)

Senior Paid Ads & Performance Marketing Specialist (HNWI | Education | US & UAE)

Location: On-site/Hybrid

Employment Type: Full-Time or Contract-to-Hire

About Masterminds Education

Masterminds Education is an elite, neuroscience-driven education group operating premium Early Learning Centres and VIP micro-schools in Dubai, with expansion into the United States through Masterminds Academy.

We serve high-net-worth and ultra-high-net-worth families, corporate executives, and global professionals seeking a highly bespoke, outcome-driven education for their children.

We are seeking a senior-level Paid Ads expert who can own the entire performance marketing ecosystem end-to-end from traffic acquisition to CRM integration, optimization, and measurable enrollments.

This is not a media buyer role.

This is a 360 performance ownership role.

Role Overview (Critical Read)

You will be fully responsible for designing, launching, integrating, optimizing, and scaling paid acquisition campaigns across Google, Meta (Facebook & Instagram), and Yandex, targeting HNWI parents in the US and UAE.

A core requirement of this role is hands-on experience integrating paid ads with Zoho CRM and Webflow-based websites, ensuring clean attribution, accurate lead tracking, and full-funnel visibility from click to enrollment.

Key Responsibilities

1. Paid Ads Strategy & Execution (Core Responsibility)

• Own and manage Google Ads, Meta Ads, and Yandex Ads end-to-end.
• Design high-intent search, retargeting, and audience-based campaigns for premium education services.
• Build and manage ultra-niche HNWI targeting (income proxies, geographies, behaviors, interests, life stages).
• Execute full-funnel strategies: awareness consideration lead tour enrollment.
• Implement and continuously refine retargeting, lookalike, and audience segmentation strategies.

2. Landing Pages, Webflow & Conversion Assets (Mandatory Skill)

• Design, structure, and optimize high-converting landing pages built on Webflow.
• Define page architecture, headlines, messaging hierarchy, CTAs, form logic, and trust signals.
• Implement or oversee Webflow forms, custom forms, and tracking scripts for paid traffic.
• Ensure seamless handoff of leads from Webflow into Zoho CRM with correct field mapping and source attribution.
• Own A/B testing of landing pages, messaging, offers, and form structures.

3. Zoho CRM Integration & Attribution (Non-Negotiable)

• Configure and manage Zoho CRM integrations for paid ads lead capture.
• Set up and maintain:
• UTM structures
• Lead source and campaign mapping
• Funnel stages (lead qualified tour enrollment)
• Ensure accurate tracking from ad click Webflow Zoho admissions pipeline.
• Work closely with admissions teams to improve lead quality, speed-to-lead, and conversion rates.

4. Creative Strategy & Development (Education-Specific)

• Develop or direct production of ad creatives (static, carousel, short-form video).
• Test angles relevant to education & HNWI psychology (outcomes, exclusivity, class size, neuroscience, future pathways).
• Maintain a structured creative testing roadmap with learnings documented.

5. Analytics, Optimization & Revenue Attribution

• Implement and validate conversion tracking, pixels, events, and CRM attribution.
• Track and optimize based on:
• Cost per qualified lead
• Lead-to-tour conversion
• Tour-to-enrollment conversion
• Revenue generated vs spend
• Produce clear, operator-level performance reports tied to real outcomes, not vanity metrics.

Mandatory Experience & Qualifications (Non-Negotiable)

• 35+ years of senior-level paid ads management (Google, Meta, Yandex ).
• Proven experience integrating paid ads with Zoho CRM (lead capture, attribution, pipeline tracking).
• Hands-on experience working with Webflow websites for paid traffic and landing pages.
• Direct experience with premium preschools, kindergartens, or schools.
• Demonstrated success in the US and UAE markets.
• Proven ability to generate and convert HNWI leads for high-ticket services.
• Ability to own campaigns end-to-end without external dependencies.
• Fluent English (written and spoken). Knowledge of the Russian language is an advantage.

Portfolio Requirements (Mandatory Submission)

Applications without the following will not be reviewed:

Your portfolio must include:

• Google Ads & Meta Ads reports showing:
• Impressions
• Leads generated
• Cost per lead
• Conversion rates
• Revenue generated (where applicable)
• Ticket size of the product or service sold.
• Education-related campaigns (preschool / school preferred).
• Creative samples (images, videos, ad copies).
• Landing pages developed on Webflow (screenshots or live links).
• Brief explanations of:
• Campaign purpose
• A/B tests conducted
• What worked best specifically for education audiences

How to Apply

Send the following to [Confidential Information]

Subject:Senior Paid Ads & Performance Specialist HNWI Education

Include:

1. CV / Resume
2. Portfolio (as defined above)
3. Short case study of a successful education or high-ticket campaign

Only candidates who meet all mandatory criteria will be contacted.