Senior Performance marketing Manager/ Media buyer

Company Description

Ibtikar Communications, meaning innovation in Arabic, is a creative agency with offices in Dubai, Egypt, Syria, and Canada. Our diverse team specializes in marketing, digital solutions, public relations, and brand communication. By combining advanced technology with compelling creative strategies, we drive business growth and craft impactful solutions for our partners. Trusted by prominent local and regional brands, we deliver strategies that transform visions into reality, emphasizing mutual success. With expertise across creative, social media, PR, business consulting, design, and marketing, we continuously provide fresh, innovative approaches to industry challenges.

Role Description

This is a full-time remote located in Beirut as a Performance Marketing/Media Buyer. The role involves planning, executing, and optimizing media buying strategies for various platforms. The candidate will analyze campaign performance data, make necessary adjustments, and collaborate with cross-functional teams to ensure the effectiveness of marketing efforts. Responsibilities include managing budgets, negotiating with vendors, and delivering reports to evaluate campaign success.

Qualifications

• Expertise in Media Planning and Media Strategy
• 3+ years of experience
• Strong Analytical Skills with the ability to interpret data and optimize performance
• Proficiency in Media Buying and vendor negotiations
• Exceptional Communication skills for effective collaboration and reporting
• Knowledge of digital marketing trends and tools is highly desirable
• Proven experience in performance marketing and media buying
• Bachelor's degree in Marketing, Business Administration, or a related field is a plus
• Ability to work effectively in a dynamic, team-oriented environment